Here’s some graphic design news you may have missed:
Booz Digital and Leagas Delaney Partner to Help Companies with Branding
Booz & Company‘s digital solutions arm, Booz Digital, and brand and advertising agency Leagas Delaney have announced a new partnership. Both companies saw a need within the industry to help businesses reimagine their brands and product offerings in the digital age. The new collaboration is designed to be a resource for companies that want to stay relevant.
Booz Digital managing director Jeff Schumacher explains the alliance as follows:
By collaborating with Leagas Delaney, we’re bringing brand and communications expertise to our fully integrated mix of solutions. Leagas Delaney understands the essence of a brand and how to translate that into a powerful asset in aligning the business with digital opportunity. This alliance strengthens our ability to provide everything our clients need in one place.
Leagas Delaney chairman Tim Delaney elaborates by saying:
Our combined model with Booz Digital will bring CEOs and CMOs the confidence that their vision for transforming their business can actually be realized because we understand the accelerated change that consumers’ digital demands create.
For more information on what the new partnership has to offer, visit the Booz Digital website.
GPA Promotional Postcard Showcases Substrate Application
When specialty substrate and digital printing company GPA created a promotional postcard to advertise an arboretum exhibit, it wanted to ensure that the recipients had an interactive and memorable experience. The postcard, which was printed on GPA’s Ultra Digital 8 pt. White C1S Tag, featured a butterfly image that was kiss-cut to allow the sticker to be peeled off and used elsewhere. This act of peeling the sticker also helped reinforce the exhibition date to potential arboretum visitors.
This pressure-sensitive tag material was chosen because of its diverse range of applications in the promotional market (as point-of-purchase displays and signage) and the consumer goods market (as a scrapbook or packaging material). For more information on GPA’s various substrate product lines, visit www.askgpa.com.
Appleton Coated Announces U360 Design Competition Winners
The Appleton Coated Design Council was responsible for selecting the winners, and the entries were judged based on design execution, creativity and communication of the intended message. All winners are showcased in an online gallery and in “Spark,” the 2013 Appleton Coated showbook. The company’s marketing manager Ferkó X. Goldinger praised the winners by saying:
The creative minds behind the U360 winning entries are those who dared to up the ante, to feud with the familiar and to outwit the ordinary. They boldly stand apart from the rest. They deserve to be celebrated as extraordinary examples of all that vision, design and paper make possible, sparking inspiration and aspiration through printed communication.
Adobe’s New Creative Cloud Offerings are Now Available
We’ve added a ton of new innovation to all our CC desktop apps like Photoshop, Illustrator and InDesign. These apps include new features that increase productivity, streamline the effort to build mobile content and showcase some stunning new imaging and video science. And in addition to the traditional areas of innovation, these apps are now connected to the powerful publishing and community features integral to the Creative Cloud experience.
For more information on current products and what’s to come, visit the Adobe website.
Creative Group Gives Cartoon Network a Summer Makeover
As part of Cartoon Network‘s Summer Refresh initiative, the company’s in-house design team, Creative Group, developed a series of bright new graphics and a 60-second video. The graphics are littered with characters from popular Cartoon Network shows, such as Finn and Jake from Adventure Time.
It is the video, however, that is most impressive. A collaboration of six design firms from around the globe, the animation project consisted of stringing six 10-second clips together. Each clip was created by a different firm using characters from one of Cartoon Network’s shows. The instructions were simple: use the same color palette, include characters and keep it kid-friendly (no nudity). Project producer Leslie Kleine expanded on the video creation process by saying:
We referred to this as our science experiment, mainly because we weren’t totally convinced that it would work. [Creative Group and Adult Swim Creative Director] Jacob Escobedo had this vision of several animators of varying styles creating unique pieces that could then be stitched together into one interstitial. In the end, we reached out to animation teams from Australia, France, Portland Oregon, Atlanta Georgia, and two from the U.K., and they were all enthusiastic, even though they wouldn’t know what the others were doing. This project was an incredible lesson in risk but also one of the most rewarding that I’ve ever worked on. What we got exceeded our expectations.
Watch the full video below.
Two Sides Offers $2,500 Prize for Winner of Infographic Competition
Nonprofit Two Sides announced its Ecographic Challenge and is offering the winning designer or team a hefty $2,500 cash prize. Devoted to promoting sustainable print and paper production practices, Two Sides is asking contest participants to create an infographic that relays facts about print and paper sustainability. Two Sides president Phil Riebel explained the nonprofit’s goals for hosting the competition:
Two Sides is reaching out to the country’s most creative talent to help us promote the sustainability of print and paper in a way that’s fun and easy to understand. We’re providing all the facts and asking contestants to create an ‘ecographic’ that will help correct common misperceptions about the sustainability of printed communications.
The contest is open until August 16, and those who would like to enter can read the full list of rules and regulations at the Two Sides website.
Sappi Introduces Print & to Discuss Print and Digital Media
The publication will focus on the ways print and interactive media can be used to create profitable integrated campaigns that increase return on investment. Other important aspects of Print & include research on shopping behaviors and demographic preferences, and information on the ways print media can provide a tactile and visually interesting experience for consumers. Marketing director Patti Groh explains the reasoning behind such a publication:
For the past decade, the increase in digital advertising spend has led to assumptions that print would soon reach its demise, however, industry studies show that the opposite is true. The fact of the matter is that while this industry is constantly evolving, print and digital are proving to be mutually supportive, and brand marketers are learning to play to the strengths of each.
To find out more about Print &, visit the Sappi website.
Want to win a design competition of your own? Enter your best logo design in the HOW Logo Design Awards.