Meet the Judges of the 2015 In-House Design Awards

2015_inhouse_web_ads_june26_300x220With the final deadline for HOW’s In-House Design Awards fast approaching (July 24), we’re thrilled to formally introduce you to the fantastic judges of this year’s competition.

Meet Ashleigh Axios, White House’s digital creative director, Alex Center, Coca-Cola Company’s design manager, and Ed Roberts, InSource’s director of marketing and HDL’s in-house management programming partner.

Axios, Center and Roberts will lend their keen eyes and expertise to pick the winning entries, and HOW is beyond honored to have them involved.

Do you want these incredible judges to lay eyes on YOUR work? Enter today.

The HOW In-House Design Awards Judges

White House’s Digital Creative Director, Ashleigh Axios


Axios leads and manages design for the White House and Before taking a position as the Creative Director, Axios spent two years as an Art Director for the Office of Digital Strategy. She served for upwards of three years as an executive board member for AIGA DC, the DC chapter the professional association for design. Axios previously worked as the manager of online editorial and engagement for the National Wildlife Federation. Prior to that, she designed interactive museum exhibits with Cortina Productions, notably helping The Henry Ford launch their Driving America permanent museum exhibit on the influence of the automobile on American culture. Ashleigh has also worked as a graphic designer for openbox9, Fleishman–Hillard, and Rhode Island School of Design (RISD).

Born in Northern Virginia and raised in New Jersey, Ashleigh received a BFA in Graphic Design from RISD.

Coca-Cola Company’s Design Manager, Alex Center


Alex Center is a Brooklyn-based designer who currently works for the global beverage leader, The Coca-Cola Company. He grew up in the town of Oceanside NY, home to the world’s second Nathan’s Famous Hot Dogs. He once worked for the New York Knicks as a designer where he worked with both his childhood idol, John Starks and his nemesis Isiah Thomas.


Check out the 89 winners of last year’s In-House Design Awards to see what sort of work rises to the top.

Center has spent most of his professional hours being creative on behalf of the beverage brand vitaminwater. Over the years, he has designed packaging that has been in hands across the globe, created breakthrough marketing campaigns and launched innovative new products.

In 2011, Alex was named one of the 200 Best Packaging Designers by Luerzers Archive. In 2012, he started sharing his story with speaking engagements at The Dieline Forum, HOW Design Live and as a guest on Debbie Millman’s famous Design Matters podcast. In 2014, Alex was named a Person To Watch by GDUSA Magazine joining the likes of legendary past recipients like Milton Glaser, Primo Angeli, George Lois and Saul Bass.

Today, he leads the design vision and strategy for global brands at Coca-Cola that include vitaminwater, smartwater & Powerade. In his personal time he enjoys rooting for New York sports teams that wear orange/blue, doing improv at the UCB Theatre and searching for the freshest prosciutto in New York City.

InSource’s Director of Marketing and HDL’s In-House Management Programming Partner Ed Roberts


Ed Roberts is a writer, speaker and award-winning creative director based out of North Carolina who is an expert at constructing high-performing in-house teams comprised of creative superheroes. Ed explores topics on design, strategic thinking and corporate creative management. He is also a member of the HOW Interactive Design Conference advisory board. Follow him on Twitter @InHouseObs.

Roberts is a contributor to HOW, and you’ve probably read his in-house posts or HOW magazine articles. He enjoys exploring topics on creativity, design, strategic thinking and corporate creative management. Roberts has interviewed some of the industries most forward-thinking leaders, such as Chermayeff, Geismar & Haviv Partner Sagi Haviv, Richard Turley’s in-house team at Bloomberg Businessweek and Garden & Gun magazine Art Director Marshall McKinney. He even interviewed one of his fellow judges of this year’s awards—Alex Center!


Generic_Competition_Logos_Inhouse_300x220 (1)HOW’s In-House Design Awards is organized by category, which leads to the ultimate leveled playing field. In-house design teams are up against other in-house design teams that are producing incredible work while facing a unique set of issues their respective industries—and the great work rises to the top.

Will YOUR in-house team be among next year’s winners? Follow these three simple steps:
1. Enter.
2. Win.
3. Celebrate.