7 Up set out to create a brand for a better-for-you beverage that would appeal to health-conscious millennials. The result was Lemon Lemon, a global brand and premium sparkling lemonade.
Todd Radom, one of the world’s foremost sports-centric graphic designers, has a new graphically driven book called Winning Ugly, which releases where all books are sold on May 15.
Wondering whether that Request for Proposal is a waste of your time? Check out Ilise Benun’s 10 criteria to help you decide whether you should spend your time elsewhere.
What an amazing week it was at HOW Design Live in Boston! Enjoy this roundup of the best quotes, takeaways and memories from the adventure.
Event platforms require far more than just a logo, and that includes type. Here, Tim Newcomb talks with Bill Frederick, principal and creative director of New Jersey-based Fanbrandz, about custom types for the NHL.
HOW talks in-house design with Mike Rice, Amazon Books creative director and judge of this year's HOW In-House Design Awards. (Deadline tonight!)
Highly skilled and decidedly diverse, the BBC's in-house creative agency, BBC Creative, is shaking things up.
Whether you're a creative leader in an in-house environment or at a design firm, or are just interested in moving into a leadership role in the future, today's sessions at HOW Design Live were chock full of amazing, actionable tips to help you with leading a team in effective ways that ultimately boost performance.
Stuck in a creative rut? Here are five tips from HOW Design Live speaker Sam Harrison that will help you fill your life with more creativity.
Today is the day! HOW Design Live 2018 kicks off at 8am, and while there are a ridiculous number of exciting things happening this week, here are just 10 we can’t stop talking about.