HOW Design Live 2014 kicked off Monday, and the conference is already buzzing with inspiration from presentations by leading industry pros like Chris Converse, Jim Krause, Danny Gregory, Candace Hodder and more. The Monday workshops allowed attendees to take a deep dive into subjects, learn by doing and have fun collaborating with other attendees.
Day 1: HOW Design Live Workshops
Content strategy expert Margot Bloomstein led two workshops that explored how to create and appropriately communicate a clear brand-driven message across all touch points. After reviewing examples of effective (and not-so-effective) brand messages, teams of attendees dove into their own practice of message architecture, aimed at helping us better understand the strategic process.
Stefan Mumaw’s Improv training for creatives had the entire room up out of their seats and exercising their improv skills (which included dancing!). The room was boisterous and full of contagious energy.
General Sessions to Kick Off the Week at HOW Design Live
The day wrapped with two general sessions (including all attendees) to hear Malcolm Gladwell in conversation with DeeDee Gordon followed by Paola Antonelli.
DeeDee and Malcolm shared their rich history with the audience: how each one was respectively instrumental in helping to launch the other’s professional career – and how they’ve remained friends ever since. DeeDee asked Malcolm questions about how his work relates to design, and what lessons designers can learn from the subjects he’s covered in his books.
Their conversation was a friendly, inspirational – and often humorous – discussion, exploring how designers, like journalists, have the capacity to help bring ore balance to content. Whether through writing or design, we can introduce a new perspective that may have otherwise been overlooked. Both Malcolm and DeeDee expressed an infectious level of curiosity and active observation that designers can implement into their own creative work and lives.
Paola Antonelli on Nature as Design
Paola shared a powerful and visually-compelling presentation reminding us that nature is a brilliant designer who can teach us so much. With projects like silk worms weaving intricate three-dimensional structures – to better understanding how algae and other plants can be utilized to improve the human condition – Paola called designers to (re)examine their relationship with nature, be inspired by it’s design and learn to respect and protect the world we live in.
It isn’t too late to join thousands of designers, creative directors, in-house managers and creative freelancers at Boston’s Hynes Convention Center today through Friday for creative inspiration, design strategy and big-time networking. Register onsite today.