Meet the Promotion & Marketing Design Awards Judges

Generic_Competition_Logos_Promo_300x220With the deadline for this year’s Promotion Design Awards just around the corner (May 1!), we’re excited to announce the outstanding creative pros who will act as judges for the competition. Meet Siegel+Gale creative director Kate HilliardArchrival head of design Joel Kreutzer, and Mattson Creative principal & creative director Ty Mattson.

Hilliard, Kreutzer and Mattson will lend their keen eyes and expertise to pick the winning entries, and HOW is honored to have them involved.

Do you want these incredible judges to lay eyes on YOUR work? Enter today before it’s too late.

The Promotion Design Awards Judges

Kate Hilliard


Hilliard joined the creative team at Siegel+Gale in New York in 2010, quickly establishing herself as a talented storyteller who artfully combines insightful strategy with thoughtful design.

As creative director, brand development, Kate has worked with a diverse and creatively challenging group of clients at Siegel+Gale that include Procter & Gamble, Target, American Express, Carter’s, Sony and Shutterstock. She credits her experience functioning in a variety of capacities over the course of her career—with clients from P&G Tide Dry Cleaners, Belvedere Vodka, AOL and Pepsi to the History Channel, SoBe and Bayer—for her ability to conceptualize, implement and manage multifaceted identities, and deliver high-quality creative solutions.

Kate is a graduate of the School of Visual Arts in New York. A dedicated “foodie,” she’s a fan of all types of restaurants and once a year she travels to Paris to eat at her favorite bistros.


Joel Kreutzer


As head of design/senior designer at youth marketing and design studio Archrival, Kreutzer is a creative of many talents and works on a large number of awesome projects—many of which are awarded top honors in HOW + Print competitions. But in an interview on last February, Kreutzer admitted that his favorite project among all he’s worked on is a personal promotion design—his wedding materials.

When asked to describe his work, Kreutzer said, “I make an effort to immerse myself in my client’s world to better represent their values and create designs with layers and meaning. I’ve always striven to adapt with each project and push myself out of my comfort zone to best suit a client’s needs. I feel like my work should never be dictated by my limitation, but should represent the pursuit of finding the best solution.”

His advice for all designers? “Keep it fresh by designing for yourself. If you’re flexing your creative muscles outside of work, then it never really feels like a job.”


Ty Mattson


Mattson is a design practitioner who is as comfortable defining brand strategy as he is executing it.­ Ty’s unique combination of strategic creativity can be seen in his projects for Apple, Billabong, Cartoon Network, CBS, Coca-Cola, Discovery Channel, DreamWorks, Hasbro, Mattel, Nickelodeon, Showtime, Universal and others. His work has appeared in numerous professional publications and has been recognized for excellence by the leading design competitions including the One Show and Communication Arts. His Southern California-based graphic design studio, Mattson Creative, creates visual language for vibrant brands.

HOW has long been impressed by Mattson’s killer success in creating passion projects that go viral and in turn gain him valuable traction in the self-promotional arena. Check out one of our favorites—posters for “Breaking Bad.”



2015_promo_web_ads_may1_300x220Enter your strongest project in this year’s Promotion & Marketing Design Awards—the only award that specifically recognizes outstanding promotion design work.

Whether it’s a self-promo to showcase a design firm’s capabilities, a project that touts a client’s goods, an announcement for a major life event, or a student designer’s résumé or design portfolio, if it’s your finest promotional design work, we can’t wait to see it.

Full list of categories:

CLIENT PROMOTIONS: created for paying customers (brochures, annual reports, ads, corporate identities, etc.)
DESIGNER SELF-PROMOTIONS: created to promote your design business
PERSONAL PROMOTIONS: created to celebrate life events (invitations, birth announcements, etc.)
PRO-BONO PROMOTIONS: created for free or at a discounted rate
ILLUSTRATOR PROMOTIONS: created for illustrators (not just work that includes illustration)
PHOTOGRAPHER PROMOTIONS: created for photographers (not just work that includes photography)
STUDENT PROMOTIONS: created while you were in school (whether you’ve graduated or not)
MISCELLANEOUS PROMOTIONS: created for purpose other than those above