A few months back, we wrote about the Letter Society and their redesign of the U.S. paper currency. This group of eight creatives have continued to take on new creativity exercises, most recently, they took a crack at redesigning the Google Search Page. Re-imagining such an iconic site is quite a challenge — and no, they haven’t presented it to Google…yet. We reached out to Letter Society to give us the scoop on their ninth project.
Each member takes a turn at presenting a new design test for the group. Member Erik Wagner decided that they should take on redesigning Google, explaining that it was quite a task as the site only has 1 button on the page. Plus, the group hadn’t taken on a web-based project before. Not to mention that the site itself is so simple and functional, which many of the members aimed to balance while giving the site their own stamp. Each member took a different approach, and you can see more of their work and challenges on their site.
Jenn DiMenna explains her design and approach to the project:
I was intimated by this project since I haven’t been able to flex my web muscles in quite sometime, but I ended up enjoying it because I was able to do some things about design that I really enjoy but can’t do at work like research and work on interactivity, which I love both in web and print.
In terms of my work, I didn’t necessarily want to fix something that wasn’t broken. I wanted to keep the simplicity that everyone knows and loves while improving functionality to include all the information I could want in one place. Why have all those apps when you can have everything front and center in your own personal Google dashboard?
The Letter Society formatted a lot of their approach based upon Square Carousel, another collective of artists with a passion for illustration. Wagner explains the purpose of Letter Society as an outlet to keep their passion and “sanity outside of normal business hours.” Plus, they try “not to take each other too seriously along the way.”
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