The HOW staff has gathered a list of the graphic design news you may have missed. From the fate of iStockphoto to “Gmund for Food” natural paper, here’s what you need to know.
iStockphoto Has a New Name
If you’re keeping up with the news surrounding iStockphoto, you know that parent company Getty Images has done a lot to improve its startup acquisition, including new partnerships and better pricing. Now, Getty is looking to completely rebrand iStockphoto with a new name, logo, “Free the Creative” campaign. The new name? iStock by Getty Images. This update reflects the fact that Getty’s customer research revealed that many people were unaware that iStock was a part of the Getty family of brands. As part of the changes, Getty will also debut a simplified logo to represent the ways Getty has simplified the pricing and user search experience. The “Free the Creative” campaign will focus on witty humor and will encompass multi-platform print, digital, public relations and social media channels. For more information, visit the iStock website.
The Beauty of Letterpress’ New Poster
Neenah’s The Beauty of Letterpress project is still going strong, having raised more than $22,000 in support of the Hamilton Wood Type and Printing Museum. This month, the project debuted its fifth issue in the series (see the fourth one here). Issue 5 features a poster from Marian Bantjes. The prints cost $5, and for each one sold, Neenah donates $10 to the museum. Here’s what Bantjes had to say about the project:
As print gets increasingly pushed to the edge by the advances in digital technologies, there is something that is unlikely to be reproduced (except perhaps gratuitously) by the screen, and that is depth and texture. There is nothing like the feel of letterpress printing. The indentation on the positive side, and the slight, and burnished feel of the negative side. The feel evokes luxury, history and the impression of the physical, the hand-made. There is a bit of wonder to it and a desire to repeatedly touch those impressions in an act of contemplation.
To purchase one, visit The Beauty of Letterpress website.
Adobe’s “The New Creative” Campaign and Ideas Update
On the heels of its news about Project Mighty and Project Napoleon, Adobe announced a new campaign to celebrate the contemporary creative. “I am the New Creative” will include a series of self-portraits from various artists, including Joshua Davis, Dylan Roscover and Anita Fontaine. The self-portraits were said to be inspired by inspiring works from the Behance community. To learn more, visit the Creative Layer blog or watch the video below.
In other news, Adobe updated its drawing app Adobe Ideas to support the Intous stylus. The goal of the update is to provide Ideas users with an additional stylus option (Adobe’s Project Mighty stylus will not be available until 2014). On October 7, this update will be particularly important because Wacom—the maker of the Intous—will release a new pressure-sensitive stylus with the goal of creating a more natural way to draw that mimics the feel of traditional tools: pen on paper. Designer Robert Generette III created the image below using the Intous and Ideas.
Homelessness Charity Gets a New Website
When Centrepoint, a homelessness charity in London dedicated to providing safe living conditions for more than 1,000 people aged 16-25, need a new website to increase awareness and encourage participants to sign up for nine national Sleep Out events in 2013, it contacted digital production studio Specialmoves. Sleep Out events ask people to sleep outside in November with only a sleeping bag and a cardboard box. The events help raise money for Centrepoint’s mission to support young people who are homeless. When designing the new site, Specialmoves had its work cut out for it:
We needed to create a site that gave potential attendees an insight into sleeping on a bed of cardboard over a cold November night, while highlighting the enjoyment and satisfaction of taking part in the event. It had to showcase the heritage of ‘Sleep Out’ while helping the sleepers make the important decision to sign-up and take part.
The result is an image-heavy site with user-friendly navigation across desktop, tablet and mobile platforms. To see the finished product, visit www.sleep-out.org.uk
Roland DGA Corp. Introduces VersaUV LEF-20 Flatbed Printer
The new VersaUV LEF-20 from Roland is a flatbed printer designed to work directly on 3D surfaces such as guitars, golf balls and tablet covers. Features include a faster LED curing system and ink-saving system. It prints up to 20 inches in length and costs $29,995. It has a print quality output of 1440×720 dpi. Here’s what product manager Steve Tu had to say about the LEF-20:
Since its introduction two years ago, the LEF series has opened up new creative possibilities for providers of signs, promotional items, personalized giftware and awards, package prototypes and numerous products, enabling direct printing on an endless variety of substrates and 3D objects. Now we have taken this technology to the next level. In addition to expanding the LEF’s print area, we have introduced a new, more powerful LED curing system which dramatically increases the printer’s productivity and overall performance.
Visit the Roland website for more information or to purchase the printer.
Design the “Next Big Tee,” Win $10,000
A new challenge from global design community Threadless may cause you to shift around some priorities. The creative who can impress 2.5 million Threadless users with his or her designs for “the next big tee” will walk away from the challenge with a $10,000 prize. In addition to the cash money, artists have the privilege of having the design printed on a t-shirt to be sold through Threadless.com. The last date to submit designs is October 13, but the community will vote on the designs throughout the competition and beyond. For more information on the rules and regulations, visit the website.
Gmund Introduces Food-Safe Paper
Gmund for Food is a new natural paper collection that is safe for contact with foodstuffs, such as candy, tea, muesli and more. Tested and certified, this high-quality packaging is perfect for organically-grown items like coffee. This product will be introduced at the Packaging Innovations event in London on October 1 and 2.
A newly expanded f-color collection will also be showcased at the event. This collection offers covering materials in 234 variants of trendy colors and metallic papers. It is also manufactured using environmentally safe methods. For more information, visit the Gmund website.
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