If your day is anything like mine, you’re pretty much glued to a screen from before sun up until after lights out. If someone were to track my day, it would likely translate into an absurd amount of time spent conducting random Google searches, reading Slate.com and clicking refresh on Facebook every 15 minutes. And that’s just the stuff I do when I’m not updating the HOW Design University website, writing content marketing copy or assaulting our followers with tweets about cool design-related products.
This is all to say that it’s easy to get caught up in the technomania. But since it’s not going away, we might as well embrace it. In fact, we should probably be doing more to use it to our advantage. Some times that means joining the conversation on Twitter. Other times it means making sure our business website isn’t giving potential clients a headache. It also might mean learning enough basic code to ensure your latest interactive design project doesn’t fall flat when it enters the development phase.
If you’re reading this with a “Nope!” thought bubble above your head, you’re not alone. Admittedly, I’ve also been resistant to learning new interactive skills. Even though I know it would make my job a whole lot easier, I’ve been fairly resistant to tackling the unknown. It’s embarrassing how long it took me to learn the basics of Twitter, and don’t even get me started on Google+.
But here’s the thing: It’s time. It’s time to get over the intimidation factor. It’s time to stop clinging to print as the only medium worth experimenting with. Luckily, once you make the decision to start learning how to code, how to create a striking WordPress site, how to manage your company’s next interactive endeavor … it stops being scary.
For those who want to master WordPress, Jesse Friedman is your guy. In addition to his popular 28 Days to Your First WordPress Site (which runs again at the end of June), he’s teaching Building Responsive Websites with WordPress and Advanced WordPress. Both of these courses teach designers the basics of how to get pre-made WordPress themes to work for you and your clients. If you work your way through Friedman’s classes, you’ll be able to take a popular web platform and customize it with your designer eye and creative talents.
Why is it that project management seems to get so much more complex when you factor in the web element? Dave Holston breaks down the art of developing a web strategy and using all the online marketing tools at your disposal in his Managing a Web Design Project From Start to Finish course. Stop allowing your website to get lost in a sea of Google searches by increasing engagement and converting visitors into paying clients. Holston shows you how.
Are you ready to embrace the Tech Revolution? I hope so. After all, it’s always better to be more knowledgeable rather than less. As a designer, your best assets have always been your ability to be agile, creative and curious. And that’s still the case when you apply your skill set to the web.