Branding isn't just for big businesses. With good design, anything is possible, with any design budget.
Cooking up a brilliant idea with impact consists of three basic ingredients, plus the proper steps. Let's dive into the first ingredient: empathy.
Chip Kidd is definitely the rockstar of the dust jacket and he dishes on how to pull it off.
Hamish Campbell of Pearlfisher discusses how the world's biggest names are losing their brand authenticity—and how some have kept or regained it.
The judges of LogoLounge—including Aaron Draplin, Su Mathews Hale, Chad Michael and other industry leaders—offer insights on what not to do when designing a logo.
We teamed up with LogoLounge to provide an extensive look into this year's logo design trends and insights in the latest issue of HOW magazine.
This August’s total solar eclipse has prompted some impressive logo design and promotional work—while others are more generic.
Design fails happen. And there's nothing wrong with celebrating our failures, acknowledging what went wrong, learning from the mistakes, and moving on.
Do team critiques too often become a war of words, careening off topic and veering toward carnage? Here’s a template for active yet affable creative criticism.
To help promote their new coffee, Krispy Kreme paired up with North Carolina creative team Device to bring a little buzz back designers' favorite drink.