As a freelance professional, there is nothing more motivating than creating positive momentum with our design, illustration or photography businesses. Now that all that pressure to uphold News Year’s resolutions has passed, we can focus on the creative business side of things. It’s a good time to try new ideas while sprucing up our usual ways of working.
Every year that are we are in business for ourselves, it’s good practice to take stock of our progress. Progress happens when we adopt new ways of working, marketing, promoting, creating, learning and connecting. This progress moves along smoothly throughout the year when we feel properly motivated.
Two very important things happen when we feel motivated: 1. We feel inspired to work on new things. 2. These new things give us something to look forward to. Taking your own initiative by self-directing your business will give you plenty to do for the months to come.
In order to foster that positive momentum, I’ve outlined 9 steps to jumpstart your freelance business, whether you are seasoned freelancer or are just starting out. It’s not too late to make this year a very productive one.
1. Balance Your Social Media
Social media is a huge part of any freelancer’s career. Posting content that is of value is a very delicate balance of pushing and pulling with a lot of give and take. This delicate balance can be achieved by promoting yourself with quality information that can benefit your audience. Push your work but pull onlookers in with intriguing content.
Experts say potential customers need to read about your business up to 12 times before they are ready to do business with you. Your own audience will help you move all this promotion along faster if done right!
Re-posting great content is a reciprocal online habit between you and your audience. This chain effect will only help your promotions have a longer reach. Don’t forget to thank those who re-post your content — they will in turn thank you back when you do the same. All this give and take creates interest. In other words, to be really interesting — be interested too!
Additional Tool: Unlock 100 Habits of Successful Freelancers.
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