Design Business & The Industry of Design

Get the latest expert advice in marketing, growth, management and legal issues of interest to principals and design management. And, find tips for starting your own design business. HOW has pooled together industry experts and business consultants to provide the tools to help you achieve success in the design industry as a business leader. Plus, hear stories of design businesses from around the globe and the business philosophies that guide these successful entities.

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Why Rebrand? 5 Things to Think About When Rebranding

by Nick Bennett, CANVUS Design Studio What is rebranding? Well, it’s when a company—big or small—decides to change the element and face of its brand to better sales, representation, marketing and etc. Why do some people shy away from this process? Because it’s basically rebuilding your brand from the ground up, finding different avenues...

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5 Creative Packaging Designs

Have you created an amazing promotional piece? The deadline for the the HOW Promotion & Marketing Design Awards is quickly approaching! Enter here. Creative packaging design attracts everyone. When our eyes land on an alluring package design, like moths to a flame, we gravitate toward that product and investigate further. The realm of uniquely gorgeous...

design-resume

Your Online Design Resume: What You Need to Know

The online design resume is one of the most intimidating things new job seekers have to deal as they begin their careers. Creating an online design resume requires different skills and considerations than traditional print resumes. Furthermore, most people in a position to give a new job seeker advice about resumes haven’t competed in the job...

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Break the Boundary Lines of Design Thinking

“When we don’t differentiate, the brand is nothing more than a quality promise to the consumer. But if there are six brands on the shelf and no one’s brave enough to stand out from one another, she’s [the consumer] is just going to switch from one to the other.” Christine Mau shared this revelation...

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Freelance Tax Refresher

Image from the New York Public Library Digital Archives Source: Print Collection portrait file. / B / August Belmont. It’s that time a year again. The season we either love or hate — tax season. We absolutely loathe this season if we owe anything. But if the government issues a refund, then it’s a...