Design Business & The Industry of Design

Get the latest expert advice in marketing, growth, management and legal issues of interest to principals and design management. And, find tips for starting your own design business. HOW has pooled together industry experts and business consultants to provide the tools to help you achieve success in the design industry as a business leader. Plus, hear stories of design businesses from around the globe and the business philosophies that guide these successful entities.

We’re SO Ready for HOW Design Live!

Here at conference HQ, we're pumped for the amazing HOW Design Live experience we’ve worked for months to create for you. As you’re preparing for HOW Design Live next week, here a few tips and reminders.

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The Rise of Sporting KC’s In-House Design

Chad Reynolds remembers when he alone signified the entire creative department for the Major League Soccer (MLS) club in Kansas City. Now, as the creative director with a marketing department of 17, Sporting Kansas City has one of the most robust, vibrant and forward-thinking in-house creative teams in the league.

10 Funny Advertisements Sure to Make You Chuckle

As creatives who works so closely with ad agencies and marketers, it's easy to feel a little jaded when it comes to being a consumer. We get good at blocking out the noise of typical day-to-day ads. That's why we're excited to share these 10 funny advertisements that really stood out to us over...

4 Gorgeous Typography-Heavy Design Portfolios

Tobias van Schneider sees hundreds of design portfolios each month thanks to his work with Semplice, a portfolio builder made by designers for designers. Occasionally, a designer surprises him by using typography in a unique way—to display not only their work, but their personality. These four portfolios do just that.

What’s YOUR HOW Design Live?

With a smorgasbord of sessions at HOW Design Live—and with the conference less than two weeks away—it's time to plan out your customized agenda, and we're here to help!