Design Business & The Industry of Design

Get the latest expert advice in marketing, growth, management and legal issues of interest to principals and design management. And, find tips for starting your own design business. HOW has pooled together industry experts and business consultants to provide the tools to help you achieve success in the design industry as a business leader. Plus, hear stories of design businesses from around the globe and the business philosophies that guide these successful entities.

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14 Eco-Friendly and Sustainable Designs

As it is Earth Day, we need to showcase some amazing sustainable designs. From cool eco-friendly packages to product designs to print designs, artists are creating innovative designs with limited environmental impact. View the creative eco-friendly designs below. 14 Inventive Sustainable Designs Microgarden Kit by Tomorrow Machine for Infarm Tommorow Machine designed this awesome...

Get inspiration and business card ideas from designs like this one by Jose Canales

24 Business Cards Making Impressions

Back in January, we pondered the power of the business card to create promotional buzz, and provided you with a gallery of unique business cards to spark inspiration for your own promotion design, whether for yourself or a client. Here, we showcase 24 more and invite you to enter HOW’s Promotion & Marketing Design Awards before the final deadline (April 22—tonight!). If...

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Meet Global Trend Forecaster Sem Devillart

How do you know when a trend is about to change? How do you pinpoint what the next trend will be? We recently interviewed the global trend forecaster Sem Devillart on this subject. And the conversation was simply fascinating. In our conversation, Devillart discusses the way she applies cultural analysis, design research and brand...

Design firm spotlight Chapter

Chapter: “Remove the Constraints & Silos Around Creativity”

Boost your work. Get discovered. Get the recognition you deserve. Get in the PRINT Regional Design Annual: The competition that stands apart and defines the design industry. What do you get when three ad-world renegades start a creative company from a place of total optimism? You get a company that doesn’t fit neatly into a box on a P&L....

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3 Side Projects Turned Popular Tools for Designers, Part 2

Have you created great projects that helped you or yours client get noticed? The esteemed judges of this year’s Promotion & Marketing Design Awards can’t wait to review it. Final deadline is April 22! In part 1 of this series, we talked about that exhilarating moment when you decide that you are finally going to pursue that...