Design Business & The Industry of Design

Get the latest expert advice in marketing, growth, management and legal issues of interest to principals and design management. And, find tips for starting your own design business. HOW has pooled together industry experts and business consultants to provide the tools to help you achieve success in the design industry as a business leader. Plus, hear stories of design businesses from around the globe and the business philosophies that guide these successful entities.

logo redesign

The Biggest Logo Redesigns of 2018 So Far

The year of 2018 has kicked off with a bang, logos included. Already, we’ve seen some iconic logo and branding redesigns from some of the world’s biggest brands—from new media mastheads to soft drinks—while more have yet to be uncovered in the coming months. Here are some of the biggest logo redesigns we’ve seen lately that could potentially help shift design trends in...

To Lead, or Not to Lead

Are you an introvert or extrovert? Do you work best alone or in a group? Your personality traits and personality type might say something about your creative personality, and how you approach your design work. It might also say something about the kind of leader you are—or the kind of leader you could be.