Design Business & The Industry of Design

Get the latest expert advice in marketing, growth, management and legal issues of interest to principals and design management. And, find tips for starting your own design business. HOW has pooled together industry experts and business consultants to provide the tools to help you achieve success in the design industry as a business leader. Plus, hear stories of design businesses from around the globe and the business philosophies that guide these successful entities.

Problem Clients Video with Ilise Benun

[Video] Do You Have “Chaotic” or “Clueless” Clients (or both)?

If you’re battling big egos and unfair deadlines, you’re not alone. But for freelancers, solopreneurs and small agencies especially, one bad client can mean big problems, draining your resources and even harming your carefully built culture. In this presentation, given at Ad Age’s Small Agency Conference (2014 in Austin),  I identified 4 red flags to...

Tea

“Alchemy of Tea”: A Tea-tastic Poster Design

Nothing spells relaxation quite like relaxing in a comfy chair with a hot drink and a good book, especially when you’re accompanied by a magical trio and a good cup of tea! I’ve often found myself bamboozled by the miracle that is a tiny little tea bag sitting in a wax paper box in...

edwardponds_Featured

Good Design Needs No Translation

HOW's International Design Awards invites graphic & web designers from around the globe to enter their work into this prestigious design competition, showcasing 300+ projects from numerous countries.

Ilise Benun on your online marketing plan

Time for a Marketing Reboot?

If your marketing has slowed down lately, you’re not alone — and there are lots of possible reasons why…. It could be the effect of the summer lull. Or maybe you’re coming off a monster project that consumed every bit of your time and energy and you literally couldn’t focus on anything else while it was going...

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These Poster Designs Jazz It Up

The Claypole’s Jazz Festival posters are a great source of poster design ideas, especially when you learn how Max Rompo, art director for the project, photographer Pontenpie tackled the obstacles they faced.