Design Business & The Industry of Design

Get the latest expert advice in marketing, growth, management and legal issues of interest to principals and design management. And, find tips for starting your own design business. HOW has pooled together industry experts and business consultants to provide the tools to help you achieve success in the design industry as a business leader. Plus, hear stories of design businesses from around the globe and the business philosophies that guide these successful entities.

Leading a Team to Boosted Performance

Whether you're a creative leader in an in-house environment or at a design firm, or are just interested in moving into a leadership role in the future, today's sessions at HOW Design Live were chock full of amazing, actionable tips to help you with leading a team in effective ways that ultimately boost performance.

We’re SO Ready for HOW Design Live!

Here at conference HQ, we're pumped for the amazing HOW Design Live experience we’ve worked for months to create for you. As you’re preparing for HOW Design Live next week, here a few tips and reminders.

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The Rise of Sporting KC’s In-House Design

Chad Reynolds remembers when he alone signified the entire creative department for the Major League Soccer (MLS) club in Kansas City. Now, as the creative director with a marketing department of 17, Sporting Kansas City has one of the most robust, vibrant and forward-thinking in-house creative teams in the league.

10 Funny Advertisements Sure to Make You Chuckle

As creatives who works so closely with ad agencies and marketers, it's easy to feel a little jaded when it comes to being a consumer. We get good at blocking out the noise of typical day-to-day ads. That's why we're excited to share these 10 funny advertisements that really stood out to us over...