Design Business & The Industry of Design

Get the latest expert advice in marketing, growth, management and legal issues of interest to principals and design management. And, find tips for starting your own design business. HOW has pooled together industry experts and business consultants to provide the tools to help you achieve success in the design industry as a business leader. Plus, hear stories of design businesses from around the globe and the business philosophies that guide these successful entities.

Women Working From Home? It Must Be Nice

Posted on December 10, 2012 by Alisa Bonsignore

From copywriter, Alisa Bonsignore, a rant and a question about the perceptions of women and men who work from home. Continue reading → More

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Starts Jan 14: Interactive BizDev Bootcamp (online course)

Posted on December 6, 2012 by Ilise Benun

If you couldn’t attend my Business Bootcamp at the HOW Interactive Design Conference in San Francisco last month, you’re in luck. I’ve turned it into a 2-week online course that starts January 14. Sign up now and use my personal promo code for $40 off: IBENUN. Continue reading → More

Categories: Web & Graphic Design Pricing | Tags: | Comments Off

Does a freelancer need a resume?

Posted on December 5, 2012 by Ilise Benun

From Kristen Fischer’s forthcoming book, When Talent Isn’t Enough, the question of whether and when a freelancer needs a resume. What do you think? Continue reading → More

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Raising Your Rates — On Existing Clients

Posted on December 3, 2012 by Ilise Benun

A few approaches on how freelancers can train existing clients to expect a rate increase. Continue reading → More

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Raising Your Rates — On New Clients

Posted on December 2, 2012 by Ilise Benun

December is the perfect time to raise your rates and here are some tips for how to do so with new clients. Continue reading → More

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The most common business mistake: are you making it?

Posted on November 25, 2012 by Ilise Benun

Marketing Mentor, Ilise Benun, waxes philosophical about the various stages of solopreneur business growth and shares the most common mistake creative professionals make when growing their business. Continue reading → More

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One Freelancer’s Plan for 2013

Posted on November 23, 2012 by Ilise Benun

In the latest podcast/interview with writer and journalist, Bryn Mooth, we talk about her goals for growing her network in 2013 and reaching outside her current sphere and especially, how to keep track of her best prospects (that doesn’t involve learning a new software). Continue reading → More

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A Bible for Freelancers

Posted on November 14, 2012 by Ilise Benun

Sara Horowitz, Executive Director of the Freelancers Union, has a new book out, The Freelancer’s Bible, and today she did an interview on WNYC.org and took questions from listeners. Continue reading → More

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13 Designers Share Their Design Career Goals

Posted on November 14, 2012 by Terry Lee Stone

Wondering what it would take to get to the next level in your design career? Check out real-world designers’ answers. More

Categories: Design Business: Industry Issues & Advice, Design Careers: Industry Advice & Job Search Tips, Featured, HOW November 2012, In-House Design: Careers & Advice | Tags: , , | 1 Comment

If you want to get interactive work…

Posted on November 13, 2012 by Ilise Benun

If you want to get interactive work, then your “blurb” (a.k.a. elevator pitch) must make that clear. Here’s how it could sound… Continue reading → More

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