Design Business & The Industry of Design

Get the latest expert advice in marketing, growth, management and legal issues of interest to principals and design management. And, find tips for starting your own design business. HOW has pooled together industry experts and business consultants to provide the tools to help you achieve success in the design industry as a business leader. Plus, hear stories of design businesses from around the globe and the business philosophies that guide these successful entities.

Don’t Make The Mistake Freelancer Tom Made

First, I want to make something perfectly clear: nobody at Marketing Mentor or HOW is paying me to write this. I’m posting this on my own initiative to help you avoid a really stupid mistake I made last year. Continue reading More

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Keeping a Graphic Design Contract Simple

Want to know the trick to creating a contract that’s easy for both parties to understand? Ditch the lawyers. These 13 user-friendly clauses will lay the foundation for a frustration-free business partnership for both you and your client. More

Categories: Design Business & The Industry of Design, Design Business Clients: Communication & Management, Design Management: The Process & Business of Design, Featured, HOW January 2013 | Tags: | 1 Comment

CFC 2013: Your Pricing with Jessica Hische

Jessica Hische, intrepid freelance letterer and illustrator, will present “The Dark Art of Pricing” at CFC (June 22-24, 2013 in SF) Here’s a taste of what she’ll be talking about, with her infamous foul mouth, no doubt! Continue reading More

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Freelancer: Are you trying to run a pseudofirm?

Proud creative freelancer, Tom Tumbusch of WordStreamCopy, debunks myths about corporate clients who want “agencies” instead of independents or freelancers. Continue reading More

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Hear From Your Peers at CFC 2013 (June 22-24 in SF)

At CFC 2013 (June 22-24 in SF) hear not only from “experts” but also from your fellow freelancers — a mix of designers and writers — about how they run their businesses and solve the same problems you have. Continue reading More

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Salary Negotiation Know-How

Know the ins and outs of negotiating the salary for your new design job. The Creative Group offers advice on what you should know before sitting down at the negotiation table. More

Categories: Design Business & The Industry of Design, Design Careers: Industry Advice & Job Search Tips, Designer Salary: Average Salaries for Design, Featured | Tags: , | 1 Comment

Definition of “Organized Office”

Jennifer Hazen shares her definition of an organized office. What is yours? Continue reading More

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Do You Need an Accountability Buddy?

Copywriter and Creative Freelancer, Tom Tumbusch of WordStreamCopy, offers tips on how to find and work with accountability buddies. Continue reading More

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Do You Need an Accountability Buddy?

Copywriter and Creative Freelancer, Tom Tumbusch of WordStreamCopy, offers tips on how to find and work with accountability buddies. Continue reading More

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Design Project Management Software Solutions

Choosing and implementing a project-management system can be a daunting task. In HOW’s March 2013 In-House Issues column, Cella Consulting’s Jackie Schaffer walks you through the process step-by-step so you can pick the right solution for your in-house team. Here is her handy list of design project management software options. More

Categories: Design Firm Owners, Design Management: The Process & Business of Design, HOW Magazine, HOW March 2013, In-House Design: Careers & Advice | Tags: , | Leave a comment