Design Business & The Industry of Design

Get the latest expert advice in marketing, growth, management and legal issues of interest to principals and design management. And, find tips for starting your own design business. HOW has pooled together industry experts and business consultants to provide the tools to help you achieve success in the design industry as a business leader. Plus, hear stories of design businesses from around the globe and the business philosophies that guide these successful entities.

Should You Post Prices on Your Website?

Should freelancers post prices on their web site? It depends. Here’s advice about when to do it and when not to. Continue reading More

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Meeting with a Prospective Client: After

Part 2 of how to handle a meeting with a prospect from designer, Lidia Varesco Racoma. Today’s focus is best practices for follow up. Continue reading More

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Meeting with a Prospective Client: Before (& After)

Designer, Lidia Varesco Racoma, shares her tips for making the most out of a meeting with a new prospect. Continue reading More

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Q4 goal setting to end 2012 with a bang

It’s Q4 — fourth quarter — a perfect time to work on your business. Today’s post by Ilise Benun offers questions to ask yourself and examples of trackable goals. Continue reading More

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Do you eat like a "starving artist?"

Food writer, Bryn Mooth, shares tips for what to eat to fuel your brain for creativity. Continue reading More

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Ever doubt the “realness” of your business?

When I moved back to the USA in July, I had some reverse culture-shock. Suddenly money and titles and hours worked became a lot more important. I was jolted back into the headspace, and the priorities, from before I left. And I started to doubt myself. I started to doubt this “business” I’d created. Continue reading More

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Cutting Ties with Four Legacies

Now that your design business is up and running, it’s time to cut loose ties with the past in order to really thrive. These decisions are tough, but business consultant David C. Baker has helped many firms do the same in order to grow. More

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Stolen logo? What would you do?

A logo created by a designer is very similar to another but she knows she didn’t steal it. Should they scrap it? Can the client be forbidden from using it if it hasn’t been trademarked? What would you do? Continue reading More

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Do you check your client’s references?

Pam Saxon, Nashville designer, shares how she almost got burned by not checking on a too-good-to-be-true new client. Continue reading More

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Business Bootcamp @ HOW Interactive SF

Whether you’re in-house or on your own, this new “business bootcamp” will help you position your interactive services to attract the right clients and create proposals that are profitable. Continue reading More

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