Design Business & The Industry of Design

Get the latest expert advice in marketing, growth, management and legal issues of interest to principals and design management. And, find tips for starting your own design business. HOW has pooled together industry experts and business consultants to provide the tools to help you achieve success in the design industry as a business leader. Plus, hear stories of design businesses from around the globe and the business philosophies that guide these successful entities.

5 Ways to Stop Being a Starving Artist in 2013

Posted on January 7, 2013 by Kristen Fischer

Attention freelance graphic designer: Do you find yourself slipping into starving artist mode already? It’s time to start (or restart) the New Year on the right foot with these tips to break out of the dangerous starving artist cycle you’ve fallen into. More

Categories: Design Business & The Industry of Design, Featured, Freelance Design Work & How to Freelance, Self Promotion for Graphic Design & Designers | Tags: | 3 Comments

48 Things Every Good Boss Needs to Know

Posted on January 5, 2013 by David C. Baker

David C. Baker shares 48 tips on how to be a good manager to the members of your creative team. Making a difference is more than taking on a social issue, it’s about managing your employees well. More

Categories: Design Business: Industry Issues & Advice, Design Inspiration: Ideas for Designers, Design Management: The Process & Business of Design, Editor's Picks | Tags: , | 1 Comment

No Resolutions This Year!

Posted on January 4, 2013 by Pam Saxon

Pam Saxon, CFC-veteran, does a year-end review to discover that her core offering is a money-loser. Here’s what she’s decided to do instead. Continue reading → More

Categories: Self Promotion for Graphic Design & Designers | Tags: | Comments Off

Free Marketing Pep Talk: Jan. 10 at 2 PM ET

Posted on January 3, 2013 by Ilise Benun

Jan 10 at 2 PM ET: Free “marketing pep talk” webcast with Ilise Benun. Find out exactly which marketing tools to use to grow your business in 2013. Continue reading → More

Categories: Self Promotion for Graphic Design & Designers | Tags: | Comments Off

6 Steps Toward a Successful Freelance Career

Posted on January 1, 2013 by Ilise Benun

If you dream about transitioning from a full-timer to a successful freelancer, start planning and preparing now. Take these 6 steps toward making your freelance dreams a reality. More

Categories: Design Business & The Industry of Design, Design Business: Industry Issues & Advice, Design Ideas: Inspiration for Designers, Design Inspiration: Ideas for Designers, Freelance Design Work & How to Freelance, HOW May 2011 | Tags: , , | 2 Comments

Do You Have A #FreelanceResolution?

Posted on December 31, 2012 by Ilise Benun

Join our friends at the Freelancers Union and tweet out your #freelanceresolution (with your Twitter handle and this hashtag) today! Continue reading → More

Categories: Freelance Design Work & How to Freelance | Tags: , | Comments Off

Freelance Life Laws from “The Freelancer’s Bible” (part 2)

Posted on December 27, 2012 by Freelancers Union

Yes, in 2013, you can take control of your work/life and make it balanced. Here are a few tips from The Freelancer’s Bible by Sara Horowitz. Continue reading → More

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Freelance Life Laws from “The Freelancer’s Bible”

Posted on December 26, 2012 by Freelancers Union

Want to start 2013 off with some solid work/life balance? Follow these “freelance life laws” from Sara Horowitz’s “Freelancer’s Bible.” Continue reading → More

Categories: Freelance Design Work & How to Freelance | Tags: | Comments Off

Fears in business?

Posted on December 20, 2012 by Luke Mysse

Luke Mysee asks: What sort of things do you fear in business? Please comment… Continue reading → More

Categories: Freelance Design Work & How to Freelance | Tags: | Comments Off

Pricing Strategies: Pros and Cons

Posted on December 19, 2012 by Ilise Benun

What are the pros and cons of the 4 pricing strategies for creative services: time-based (hourly), project-based, package-based and retainer-based? Continue reading → More

Categories: Web & Graphic Design Pricing | Tags: , | Comments Off