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HOW Singles: The Art and Science of Pricing
If you don't really know how much you should charge your clients, it's time to get serious about a pricing strategy. Our marketing and pricing guru offers a step-by-step plan and some helpful worksheets to make the process painless.
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Web & Graphic Design Pricing
Graphic, web design prices and hourly rates for graphic designers are hot topics because these rates are like a first impression in the client’s mind — unforgettable. Arm yourself with the knowledge to create a pricing structure that both compensates you fairly and reflects your design business. Get the latest expert advice in graphic design self-promotion and marketing, growth, management and legal issues of interest to principals and design managers. And, find tips for starting your own design business.
Starts Jan 14: Interactive BizDev Bootcamp (online course)
If you couldn’t attend my Business Bootcamp at the HOW Interactive Design Conference in San Francisco last month, you’re in luck. I’ve turned it into a 2-week online course that starts January 14. Sign up now and use my personal promo code for $40 off: IBENUN. Continue reading →
Raising Your Rates — On Existing Clients
A few approaches on how freelancers can train existing clients to expect a rate increase. Continue reading →
Raising Your Rates — On New Clients
December is the perfect time to raise your rates and here are some tips for how to do so with new clients. Continue reading →
Freelance Pricing: Hourly Rate vs. Fixed Fee?
From a lively debate on the CFC LinkedIn Group, the pros and cons of pricing hourly vs. fixed fee. Which strategy works best for you? Continue reading →
5 Qualifying Questions to Ask Inbound Leads
Today on the CF Blog, we have notes taken at CFC 2012 by writer, Alison Harrison of AH Communications, on what questions to ask to qualifying inbound leads Continue reading →
Should You Post Prices on Your Website?
Should freelancers post prices on their web site? It depends. Here’s advice about when to do it and when not to. Continue reading →
Business Bootcamp @ HOW Interactive SF
Whether you’re in-house or on your own, this new “business bootcamp” will help you position your interactive services to attract the right clients and create proposals that are profitable. Continue reading →
Trouble Pricing Your Creative Services?
If pricing your creative services is one of your biggest challenges, you won’t want to miss today’s resource from one of the highest-rated CFC 2012 speakers, Sarah Durham of Big Duck. Continue reading →
An RFP is like a mirage in the desert
If the jobs you do proposals for are like a mirage in the desert, take my new online course and find the actual clients with budgets. Continue reading →
Best practices for freelancers
Get all of Ilise Benun’s 2011 Freelance columns from HOW Magazine for only $2, including knowing when to make the move and how to get a client’s budget. Continue reading →
