Over the years, I’ve developed a collective resource for image license pricing advice. Here’s a list of some of my favorites, from the theoretical to the pragmatic. Take them as a seed start for investigations on pricing, and also with a grain of salt. When pricing complicated assignments and licenses, I often refer to multiple sources at once.
Negotiating Stock Photo Prices by Jim Pickerell and Cheryl Pickerell DiFrank
An all-time favorite of mine for the strategies associated with developing a pricing structure in photography.
“Fighting China’s Pirates” Wall Street Journal Article by Owen Fletcher. (Find it here.) It’s interesting to learn how China is handling pricing relative to the rest of the world market.
These two offer easy to use drop down menus which give an idea of how pricing is being assessed, and licenses written, in the traditional sector of the market.
Microstock’s main subscription service
Great resource for licensing standards, even if not directly related to pricing.
They can be a great resource for current and accepted pricing practices. Agents generally will take on a complicated pricing scheme for an upfront fee or percentage of the job.
What’s missing from this list? Let us know or add it in the comments.