The 5th Annual Creative Freelancer Conference, June 21-22 in Boston (early bird deadline is this Friday, March 30!) is around the corner.
Each year, I am surprised and delighted by how many longtime freelancers attend CFC — which is one of the reasons we created a track for “Veterans” this year.
I have been hearing from a lot of new freelancers lately who are also “veterans” of a sort — in their 50’s and 60’s — many of whom have had long careers as art directors in agencies. Now they’re freelancing and trying to figure out how to get their salary back up to what it was.
Cam: A lot has to do with the way you promote yourself. What you really have to do is promote wisdom and experience … and not be promoting what most freelancers promote which is the “big idea,” “trendiness” and that sort of thing. You have to look at where you stand vs. what the client is looking for. There are certain types of clients you shouldn’t approach, simply because they’re looking for something which is trendy… you should be going after businesses that are looking for wisdom and stability.
Listen to our 14-minute interview to hear more of Cam’s thoughts on pricing, including his take on hourly rates vs. project pricing.
And if you aren’t yet registered for CFC, sign up here and take advantage of the combo $100 discount: $50 early bird before Mar 30th + $50 Marketing Mentor discount with promo code “CMM12”