CFC 2012: Pricing for nonprofits

We’re focused on pricing so far this week on the CF Blog. Yesterday we had Cam Foote, Editor of Creative Business newsletter, on how “older” or veteran freelancers need to position themselves — and who to pursue — in order to command the prices they need to charge.

In today’s podcast interview, we have Sarah Durham, Founder of Big Duck, who will be presenting on The Nuts and Bolts of Pricing and Negotiating at the 5th Annual Creative Freelancer Conference, June 21-22 in Boston (early bird deadline is this Friday, March 30!).

At Big Duck, they design exclusively with nonprofit organizations. In fact, they haven’t worked with a for-profit organization in over a dozen years. With such specific experience, I asked Sarah to share some insight into pricing for nonprofits.

Q: How do you handle pricing for nonprofits? Should you offer discounts?

Sarah: “I think with nonprofits…this idea that they don’t have any money for communications is both true and false. It’s true in that most nonprofits, and particularly very small nonprofits, haven’t budgeted for communications. They aren’t thinking the way a tech startup would think … making sure that they have a marketing person and a budget…Communications tends to be overlooked and under-budgeted.

With that said, they have missions that require them to communicate … when they understand the importance of the work we do for them, they put together budgets.”

Listen to our 14-minute interview to hear more on pricing and non profits.

Register here: Get the early bird discount before Mar 30th for the Big Ticket pass* to catch this CFC session. Or if you only want to attend CFC, you can take advantage of the $100 combo discount: $50 for early birds before Mar 30th + $50 Marketing Mentor discount with promo code “CMM12

And don’t miss the rest of the speaker podcast interview series with Dyana Valentine, Mark O’Brien of, Shane Pearlman, Ed Gandia of International Freelancers Academy and Cameron Foote of Creative Business. (And stay tuned for more!)

*The BIG Ticket is an all-inclusive access to all four HOW Design Live events, at a deeply discounted rate. It’s the absolute best way to wring every ounce of information and inspiration out of HOW Design Live. A limited number of The BIG Tickets will be available, and registrations will be taken on a first come, first served basis.

One thought on “CFC 2012: Pricing for nonprofits

  1. Carlene Atwater

    I did a trail map for a non-profit camp. I had about 15 hours in it. The camp manager is required to solicit so much in donations and asked me how much this was worth. I quoted $500. I just received a thank you letter from the adminstrative head of the organization for my donation of $200. Was my quote that far out? I live in the Midwest.