Web & Graphic Design Pricing

Graphic, web design prices and hourly rates for graphic designers are hot topics because these rates are like a first impression in the client’s mind — unforgettable. Arm yourself with the knowledge to create a pricing structure that both compensates you fairly and reflects your design business. Get the latest expert advice in graphic design self-promotion and marketing, growth, management and legal issues of interest to principals and design managers. And, find tips for starting your own design business.

[Podcast] Freelancers: Overcome Your Fears at CFC 2013

By: Ilise Benun | March 12, 2013 | Comments 0

Podcast: Ilise Benun of Marketing-Mentor.com interviews Luke Mysse for the CFC Speaker Podcast Series on The Arc of Success and how he overcame his own fears by expanding his vision and committing to helping others.

A Simple Financial Plan for Freelancers

By: Ilise Benun | March 4, 2013 | Comments 0

Longtime solo designer, Jennifer Wilkerson of Albany-based Aurora Design, generously shares the practical plan she uses to put money away for taxes, retirement, new equipment AND a regular draw.

Webinar: Freelancers Talking Money With Clients

By: Ilise Benun | February 12, 2013 | Comments 0

In this live webinar for PhotoShelter.com on Feb 19 at 4 PM ET, Ilise Benun shares best practices for talking money with clients. This talk is geared toward photographers and other creative pros who are relatively new to working with clients and their budgets directly.

[Podcast] Freelancer: Are You Cheating Yourself?

By: Ilise Benun | February 11, 2013 | Comments 0

June Walker on why and how the creatively self employed cheat themselves when it comes to taxes. Hear more on how not to at CFC 2013 June 22-24 in SF

“Professionals” Are Freelancers Too

By: Ilise Benun | February 11, 2013 | Comments 0

An article in Crain's NY Business features MBA's and MD's now going freelance. Will this help to remove the stigma from the word "freelance"?

CFC 2013: Your Pricing with Jessica Hische

By: Ilise Benun | February 4, 2013 | Comments 0

Jessica Hische, intrepid freelance letterer and illustrator, will present "The Dark Art of Pricing" at CFC (June 22-24, 2013 in SF) Here's a taste of what she'll be talking about, with her infamous foul mouth, no doubt!

Pricing Strategies: Pros and Cons

By: Ilise Benun | December 19, 2012 | Comments 3

What are the pros and cons of the 4 pricing strategies for creative services: time-based (hourly), project-based, package-based and retainer-based?

Starts Jan 14: Interactive BizDev Bootcamp (online course)

By: Ilise Benun | December 6, 2012 | Comments 0

If you couldn't attend my Business Bootcamp at the HOW Interactive Design Conference in San Francisco last month, you're in luck. I've turned it into a 2-week online course that starts January 14. Sign up now and use my personal promo code for $40 off: IBENUN.