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HOW Singles: The Art and Science of Pricing
If you don't really know how much you should charge your clients, it's time to get serious about a pricing strategy. Our marketing and pricing guru offers a step-by-step plan and some helpful worksheets to make the process painless.
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Web & Graphic Design Pricing
Graphic, web design prices and hourly rates for graphic designers are hot topics because these rates are like a first impression in the client’s mind — unforgettable. Arm yourself with the knowledge to create a pricing structure that both compensates you fairly and reflects your design business. Get the latest expert advice in graphic design self-promotion and marketing, growth, management and legal issues of interest to principals and design managers. And, find tips for starting your own design business.
How do your prices compare?
We’re trying to help creatives learn from others who’ve been successful at putting a pricing process in place. That’s where the next DesignCast comes in: “The Pricing Game” on June 14 at 4 PM EST. 3 designers will each describe their process for getting to a price for 3 different projects — a non profit corporate ID project, a web site project and a 3D promo. Continue reading →
What About Crowdsourcing?
In HOW’s July issue, design industry leaders David Baker and Debbie Millman take on two sides of the crowdsourcing issue. When clients post projects for the masses, and not everyone gets paid, what does it mean for our business?
Overhead is Everything. Take Control.
Download a free worksheet to help you calculate your design business’s overhead, including salary (yours + staff), space, equipment and other standard expenses.
Creating a Winning Proposal
One design firm shares an example of a winning proposals for a major web design project for a law school. See this proposal and view more tips for creating a successful business proposal.
Designers’ Hourly Rates: Are You Charging Enough?
Are you charging enough? This hourly rate survey revealed some regional trends in what designers are charging for their work. Check out these useful statistics on how designers should price their design work. Information was collected in a survey of design professionals.
LogosRUs.com: A True Story
Designer and armchair humorist Rick Tharp looks to outsource his logo-design work to one of those cheap design websites.
Charge for Enough of Your Time
How much of your time should you be billing to clients? And how do you fix that if you’re falling short? Our business pro offers suggestions and insights.
Categories: Design Business & The Industry of Design, Web & Graphic Design Pricing
Tags: rates
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Survive the Price Wars
Pricing your services competitively is a huge challenge in today’s market. Management consultants and design-firm veterans tell you when to hold firm, when to give in and how to create value for your own firm and for your clients.
Categories: Design Business & The Industry of Design, Web & Graphic Design Pricing
Tags: rates
Leave a comment
Time Equals Money
If you’re looking for an effective way to bill clients by the hour or are wondering whether your creatives are spending their time wisely, one of these time-tracking programs could be right for your firm.
