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HOW Singles: Promotion Design Awards 2010
View award-winning design work from the 2010 Promotion Design Awards and get inspired to amp up your promotion strategy!

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Self-Promotion
13 Designer Letterhead Systems
A design firm’s identity system is a chance to declare their mission to the world.
Ask Yourself These 10 Questions to Better Self-Promote in the New Year
Make 2012 your business’ most successful year yet. As the new year begins, ask yourself these 10 provocative questions that can prompt a fresh look at your firm and how you will promote it.
5 Memorable Holiday Promotions
Don’t miss the opportunity to put yourself out there, in whatever form, and show clients (both old and new) just how awesome you are. Here are 5 holiday self-promotions that have us talking.
Designer’s Self-Promo Lands him TV Cameo
Designer Ty Mattson, creator of the LOST poster series, found similar inspiration in Showtime’s Dexter. The poster designs he created went viral and attracted big buzz. So much that Mattson found himself rubbing elbows with Michael C. Hall.
7 Steps to Build a Better Brand
You’re great at developing brands for your clients. But how effective is your own? A business expert shares tips to build a better brand.
Categories: Business Issues, Design + Business, Featured, Self-Promotion
Tags: branding, Design Firm, self-promotion
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2011 Promotion Design Awards Best of Show
For this year’s Promotion Design Awards Best of Show winner, A client promotion for Puma Canada leaves a memorable footprint and shows that every medium offers a chance to be your best.
Your Marketing is Mature If …
In the September 2011 issue of HOW, the article “From Start to Smart” guides firm owners through the different stages their studio should evolve to as it matures. If you can answer “yes” to all four questions below, you’ve reached …
Categories: Business Issues, Design + Business, Featured, Freelancing, Self-Promotion, September 2011 Issue
Tags: marketing, self-promotion
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Time is Money: Balancing Passion Projects
Online side projects may cost next to nothing in terms of cash, but they certainly take time. Designers, known for their standout side gigs, dish tips for how they juggle “just for fun” projects with billable work.
Categories: Design + Business, Featured, HOW Magazine, Self-Promotion, September 2011 Issue
Tags: self-promotion, sidelines, social media
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3 Soft-Sell Strategies to Define Your Social Media Presence
When passion is your guide and the web is your sketchbook, you can find more than creative inspiration. If you’re lucky, you’ll find some great clients, too. In the September 2011 Issue of HOW, you’ll read about designers whose self-driven …
Categories: Design + Business, Featured, HOW Magazine, Self-Promotion, September 2011 Issue
Tags: promotion, self-promotion, social media
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Top 10 Tips for Your Design Business’ E-newsletter
E-mail marketing is like Chinese water torture, but less painful. Here are 10 simple guidelines to revitalize your firm’s e-communications.
Categories: Business Issues, Clients, Design + Business, Freelancing, How-To, Self-Promotion
Tags: design business, e-newsletter tips, grow my business, marketing
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