Here’s a piece by Ilise Benun explaining tips to make clients want to "bookmark" you for future projects.
Self Promotion for Graphic Design & Designers
How to Turn Your Gorilla Client into a Monkey
Don’t get me wrong. I like gorillas and monkeys too, but when it comes to business, it’s smart to keep a close eye on how your gross profits are divided up amongst your client roster. Any client that is 20% or more of your gross profits (fee + mark up) is a gorilla client. A...
Film School: How to Create Your Own Self-Promo Videos
When it comes to showcasing your talent, seeing is often believing – and stills don’t always do the trick. Bring a little movie magic to your self-promotion strategy with these tips.
Your First Promotional Materials as a Freelancer
There’s so much you don’t know when you first start your own creative business, whether you dive in with a plan (or without) or are nudged by outside forces. Beyond the nuts and bolts of running a business, you don’t know whether you have hidden talents for managing others or whether dormant genes for...
Article/Podcast Round Up: Self Promotion & Pricing for Creative Pros
I can’t take credit for this idea but recently a neighbor of mine suggested I record some of the articles I’ve written over the years. So I created a podcast series I’m calling, Audio Articles, and I’ve started with some of the tried and true, feature articles I’ve written for HOW Magazine. Here are the...
Want a fabulous free report? Here’s how…
What’s for dinner? I don’t really mind. What should a free report be about? Now that’s something I feel strongly about! There are potential clients on your website who are eager for information. If you don’t have a free report, you’re missing a dreamy opportunity to engage them. So to help you get your...
Time for a Marketing Reboot?
If your marketing has slowed down lately, you’re not alone — and there are lots of possible reasons why…. It could be the effect of the summer lull. Or maybe you’re coming off a monster project that consumed every bit of your time and energy and you literally couldn’t focus on anything else while it was going...
Summer Lull = Time to Improve Your Proposals?
If you’re experiencing a little “summer slowdown,” please don’t use it as an opportunity to panic. Instead, use the little August lull to work “on” your business instead of “in” your business. Let’s start with your proposals — I’ll be they can use some improvement. Well, I have the perfect solution to that problem: Monday,...
Do They Show Your Work To Their Spouse For Feedback?
Here’s an email newsletter I got today from CFC-veteran and copywriter, Conrad Winter (a.k.a. The Backpocket Copywriter) — just had to pass it along! Dear Ilise, It used to drive me crazy when clients would tell me, “I showed your ideas to my spouse, and…” Or “Let me get back to you, I...
Two visitors, two calls-to-action
Your website can have the world’s most awesome content. But if you’re not giving readers a next step—what’s the point? For a website to work (funnel ideal clients and projects, weed out tire-kickers, gather info and save you time)—it’s got to ask something of your visitors and encourage a next step. But not all...















