Self-Promotion

All designers know they need to promote their services, but do they know how? Be a savvy self-promoter and effectively grow your business.

Self promotion and marketing tools for designers

13 Designer Letterhead Systems

A design firm’s identity system is a chance to declare their mission to the world. More

Categories: Design + Business, Get Inspired, November 2011 HOW Magazine, Self-Promotion | Tags: , , , | 3 Comments

Ask Yourself These 10 Questions to Better Self-Promote in the New Year

Make 2012 your business’ most successful year yet. As the new year begins, ask yourself these 10 provocative questions that can prompt a fresh look at your firm and how you will promote it. More

Categories: Business Issues, Design + Business, Featured, Freelancing, Self-Promotion | Tags: , , , | Leave a comment

5 Memorable Holiday Promotions

Don’t miss the opportunity to put yourself out there, in whatever form, and show clients (both old and new) just how awesome you are. Here are 5 holiday self-promotions that have us talking. More

Categories: Featured, Self-Promotion | Tags: , | Leave a comment

Designer’s Self-Promo Lands him TV Cameo

Designer Ty Mattson, creator of the LOST poster series, found similar inspiration in Showtime’s Dexter. The poster designs he created went viral and attracted big buzz. So much that Mattson found himself rubbing elbows with Michael C. Hall. More

Categories: Behind the Design, Design + Creativity, Designer Spotlight, Featured, HOW Magazine, January 2012 HOW Magazine, Self-Promotion | Tags: , , , , | Leave a comment

7 Steps to Build a Better Brand

You’re great at developing brands for your clients. But how effective is your own? A business expert shares tips to build a better brand. More

Categories: Business Issues, Design + Business, Featured, Self-Promotion | Tags: , , | 4 Comments

2011 Promotion Design Awards Best of Show

For this year’s Promotion Design Awards Best of Show winner, A client promotion for Puma Canada leaves a memorable footprint and shows that every medium offers a chance to be your best. More

Categories: Competition Galleries, Get Inspired, HOW Magazine, Projects & Profiles, Promotion Design Awards, Self-Promotion, September 2011 Issue | Tags: , , | 2 Comments

Your Marketing is Mature If …

In the September 2011 issue of HOW, the article “From Start to Smart” guides firm owners through the different stages their studio should evolve to as it matures. If you can answer “yes” to all four questions below, you’ve reached … More

Categories: Business Issues, Design + Business, Featured, Freelancing, Self-Promotion, September 2011 Issue | Tags: , | Leave a comment

Time is Money: Balancing Passion Projects

Online side projects may cost next to nothing in terms of cash, but they certainly take time. Designers, known for their standout side gigs, dish tips for how they juggle “just for fun” projects with billable work. More

Categories: Design + Business, Featured, HOW Magazine, Self-Promotion, September 2011 Issue | Tags: , , | 2 Comments

3 Soft-Sell Strategies to Define Your Social Media Presence

When passion is your guide and the web is your sketchbook, you can find more than creative inspiration. If you’re lucky, you’ll find some great clients, too. In the September 2011 Issue of HOW, you’ll read about designers whose self-driven … More

Categories: Design + Business, Featured, HOW Magazine, Self-Promotion, September 2011 Issue | Tags: , , | 1 Comment

Top 10 Tips for Your Design Business’ E-newsletter

E-mail marketing is like Chinese water torture, but less painful. Here are 10 simple guidelines to revitalize your firm’s e-communications.
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Categories: Business Issues, Clients, Design + Business, Freelancing, How-To, Self-Promotion | Tags: , , , | Leave a comment