Self Promotion for Graphic Design & Designers

Graphic design self-promotion tools are essential for all design professionals. But how do you come up with new and unique self-promotion tactics? Or how do you help your design clients achieve their mission through dynamic self-promotion design? Find tips and advice to help elevate you to a self-promo pro. See how by effectively marketing your graphic, web design business, you can experience positive results.

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Your First Promotional Materials as a Freelancer

There’s so much you don’t know when you first start your own creative business, whether you dive in with a plan (or without) or are nudged by outside forces. Beyond the nuts and bolts of running a business, you don’t know whether you have hidden talents for managing others or whether dormant genes for...

Jill Anderson of Jill Lynn Design

Want a fabulous free report? Here’s how…

What’s for dinner? I don’t really mind. What should a free report be about? Now that’s something I feel strongly about! There are potential clients on your website who are eager for information. If you don’t have a free report, you’re missing a dreamy opportunity to engage them. So to help you get your...

Ilise Benun on your online marketing plan

Time for a Marketing Reboot?

If your marketing has slowed down lately, you’re not alone — and there are lots of possible reasons why…. It could be the effect of the summer lull. Or maybe you’re coming off a monster project that consumed every bit of your time and energy and you literally couldn’t focus on anything else while it was going...

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Summer Lull = Time to Improve Your Proposals?

If you’re experiencing a little “summer slowdown,” please don’t use it as an opportunity to panic. Instead, use the little August lull to work “on” your business instead of “in” your business. Let’s start with your proposals — I’ll be they can use some improvement. Well, I have the perfect solution to that problem: Monday,...

Ilise Benun on your online marketing plan

Do They Show Your Work To Their Spouse For Feedback?

  Here’s an email newsletter I got today from CFC-veteran and copywriter, Conrad Winter (a.k.a. The Backpocket Copywriter) — just had to pass it along! Dear Ilise, It used to drive me crazy when clients would tell me, “I showed your ideas to my spouse, and…” Or “Let me get back to you, I...

Jill Anderson of Jill Lynn Design

Two visitors, two calls-to-action

Your website can have the world’s most awesome content. But if you’re not giving readers a next step—what’s the point? For a website to work (funnel ideal clients and projects, weed out tire-kickers, gather info and save you time)—it’s got to ask something of your visitors and encourage a next step. But not all...

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Email Newsletters Are Not Dead — Far From It!

There was a discussion recently in our very active “Creative Freelancer Conference” LinkedIn Group about the current thinking on email newsletters as a marketing tool for freelancers. I haven’t weighed in yet but David Carr has a great article in the New York Times (6/30/14), “For Email Newsletters: A Death Greatly Exaggerated,” on the fact that...