Self Promotion for Graphic Design & Designers

Graphic design self-promotion tools are essential for all design professionals. But how do you come up with new and unique self-promotion tactics? Or how do you help your design clients achieve their mission through dynamic self-promotion design? Find tips and advice to help elevate you to a self-promo pro. See how by effectively marketing your graphic, web design business, you can experience positive results.

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Two visitors, two calls-to-action

Your website can have the world’s most awesome content. But if you’re not giving readers a next step—what’s the point? For a website to work (funnel ideal clients and projects, weed out tire-kickers, gather info and save you time)—it’s got to ask something of your visitors and encourage a next step. But not all...

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Email Newsletters Are Not Dead — Far From It!

There was a discussion recently in our very active “Creative Freelancer Conference” LinkedIn Group about the current thinking on email newsletters as a marketing tool for freelancers. I haven’t weighed in yet but David Carr has a great article in the New York Times (6/30/14), “For Email Newsletters: A Death Greatly Exaggerated,” on the fact that...

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Tips to Conquer the Rest of 2014 via @PhotoShelter

Can you believe we are already almost halfway through 2014? The good news: You still have six months left to bring in business and end the year strong. Actually, there’s just over 200 days left, so you’ve got a lot to work with. If you didn’t make it to HOW Design Live or the...

Networking 101: Bring your darn business cards!

We designers are a funny bunch sometimes. Although many of us make a living creating marketing collateral for our clients, we sometimes do a pretty bad job of marketing ourselves. And at the last HOW Design Live, I saw a stunning example of shoot-yourself-in-the-foot non-marketing: designers with no business cards. I can’t imagine why...

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Holiday Card Design Gives Nod to Thanksgivukkah

When the entire world simultaneously discovered that Thanksgiving and Hanukkah would share a celebration date, traditional media and the Twittersphere alike exploded with puns, jokes and an appropriate mash-up of names. Enter Thanksgivukkah, the festival of lights and stuffing. Although everyone who participated in this year’s Thanksgivukkah will be long dead before the next...