Self Promotion for Graphic Design & Designers

Graphic design self-promotion tools are essential for all design professionals. But how do you come up with new and unique self-promotion tactics? Or how do you help your design clients achieve their mission through dynamic self-promotion design? Find tips and advice to help elevate you to a self-promo pro. See how by effectively marketing your graphic, web design business, you can experience positive results.

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Don’t start an email newsletter unless…

A consistent email newsletter can be a wonderful way to engage clients and prospects, and even land new projects! But the key word is consistency. Sending an email newsletter every now and then can actually send a message that says: “Hey, I’m just letting you know that I’m inconsistent.” Nobody wants to send that...

Damien2014square

How to Turn Your Gorilla Client into a Monkey

Don’t get me wrong. I like gorillas and monkeys too, but when it comes to business, it’s smart to keep a close eye on how your gross profits are divided up amongst your client roster. Any client that is 20% or more of your gross profits (fee + mark up) is a gorilla client. A...

ilise-new-headshot-bug-1-11

Your First Promotional Materials as a Freelancer

There’s so much you don’t know when you first start your own creative business, whether you dive in with a plan (or without) or are nudged by outside forces. Beyond the nuts and bolts of running a business, you don’t know whether you have hidden talents for managing others or whether dormant genes for...

Jill Anderson of Jill Lynn Design

Want a fabulous free report? Here’s how…

What’s for dinner? I don’t really mind. What should a free report be about? Now that’s something I feel strongly about! There are potential clients on your website who are eager for information. If you don’t have a free report, you’re missing a dreamy opportunity to engage them. So to help you get your...

Ilise Benun on your online marketing plan

Time for a Marketing Reboot?

If your marketing has slowed down lately, you’re not alone — and there are lots of possible reasons why…. It could be the effect of the summer lull. Or maybe you’re coming off a monster project that consumed every bit of your time and energy and you literally couldn’t focus on anything else while it was going...