A look at freelancers – from the people who hire them

Ever want to get inside the heads of the people who hire freelancers?

If you do, Elaine Pofeldt’s article, How to hire freelancers with finesse, on Crain’s New York Business, is a must-read. In the article, directed at business owners, she shares the benefits and hindrances of working with freelancers, as well as dos and don'ts to keep relationships productive and problem-free.

Here is an excerpt:

It's not easy for small firms to match the on-staff talent of their much bigger rivals.
Sedef Onder doesn't try. As managing partner of The Halo Project, a marketing and creative services firm in Manhattan with two full-time employees, she relies instead on a large network of seasoned freelancers who have experience in the same industries as her clients.

For instance, when The Halo Project helped Juicy Couture launch a line of eyewear, Ms. Onder turned to a photographer who had already done similar fashion-industry shoots and would have different experience than, say, one who photographs food.

She believes that this nimbleness gives her firm—whose clients have ranged from the Brooklyn Public Library to Schering-Plough—an edge in a tough market.

“We're able to keep the quality of the work we produce really high and the talent very experienced,” says Ms. Onder. She also can charge less than firms that hire such talent full-time.

As legions of small business owners have discovered, hiring freelancers can be a good way to keep pace with new opportunities without making the financial commitment of bringing on full-timers…

Read the rest of the article here: http://www.crainsnewyork.com/article/20100727/SMALLBIZ/100729863

As a freelancer, what do’s and don’ts do you think should be added?