A S.M.A.R.T. routine for social media (Part 1)

Pam SaxonWe are all busier now than ever, there’s no doubt. I don’t know about you, but I spend a great deal of my workday struggling to keep all the balls in the air. The last thing any of us want to do is add additional tasks to our day, right? And then along comes… social media.

By social media, I am referring to however you choose to connect with others online: blogging and replying on blog posts, Tweeting, LinkedIn, Facebook, etc. Everybody’s doing it, and since you are a creative professional, you are expected to as well. The pressure is on.

So, how can we embrace this new media and reap the rewards without falling into overwhelm? I have developed what I called a S.M.A.R.T. routine that I’d like to share with you. It’s not an end-all, by any means, and it’s meant to be improved upon… but it’s a great place to start. In this post, we will look at the first of five elements.

Once you have decided which tools you want to use (in my opinion, 3 is a good number to start with), it is important to come up with a schedule for tending to these crazy beasts in order to make it something you can keep up with and still run your business at a healthy clip.

On his blog at ducttapemarketing.com, John Jantsch shares his social media system with his readers. As he notes, some of what he does won’t be right for all, but it will give you a good start as to how to make your experience more “fruitful” and enjoyable, such as how many times a day he checks in at twitter, how often he blogs, and when he checks his LinkedIn account.

Listen to BTW: [audio:http://iliseb.audioacrobat.com/download/b475499e-d4fa-724d-f26c-4d03d1da4be5.mp3] For more about using socia media, check out this webcast: Five Ways to Use Social Marketing To Build Your (and Your Clients’) Business