A S.M.A.R.T. routine for social media (Part 3)


Try creating a S.M.A.R.T. routine. (Part 3 of 5)

In part 1 and part 2 of this series outlining my S.M.A.R.T. routine, I discussed ideas for systemitizing your social media routine and I offered some tools for monitoring your social media presence.

Today, let’s talk about actually getting your stuff posted and then getting it noticed online. After all what good is all of this if nobody is going to see it, right?:


Keep an editorial calendar. Keeping a calendar will help keep you organized. A few things to keep in mind:

  • Decide what day(s) of the week you want to post
  • If you’re going to post once a week, then plan out a month’s worth of blog posts. For 2 or more times a week, plan for at least 1 or 2 weeks in advance.
  • It’s okay if you stray from your calendar once in a while. It’s just there to keep you organized about your blogging.

Write your blog posts in advance. Sorry, but good content takes effort, and there’s no magic pill you can take to make it happen all on its own. Here’s some advice, and it applies whether you have your own blog or are guest blogging:

  • Disengage – log off of Twitter, Facebook and LinkedIn while you’re trying to write. They are huge distractions.
  • Try to find a day of the week where you will have at least one hour to spend writing without interruption.
  • Keep the technological distractions at bay (no phone, internet, TV, etc.)

Schedule your Tweets about your posts.

  • HootSuite is a great social media tool that allows you to manage multiple social networking accounts at once. The best thing about it is its ability to schedule messages.
  • You’ll first need to locate the Permalink for your article. If you’re using WordPress, it’s the link given to every article you write, and it is found directly under your article’s title.
  • Next, login to your account on HootSuite, craft a message letting everyone know of your new post, paste the permalink into the “link shortener” space, click the calendar icon in order to schedule your message around the time your blog post is set to “post.”

Here are some things to remember about scheduling messages:

  • Schedule the messages in “rounds” – for instance, schedule messages to post to Twitter, Facebook, and LinkedIn every 20 minutes. “Over-posting” is a big turn-off. I have dropped people from my “friends” lists before because of this.
  • Switch your message style – On the first message it’s okay to start of with “New Post”, but on the second, maybe give a short description of your article. It will keep your messages fresh and non-repetitive, and you never know who you will attract with a fresh perspective.
  • Schedule your messages for up to an hour or two and then engage with your social networks in between the automatic postings.
  • Find different things to share within your rounds to keep social content fresh and engaging (ie: quotes, other articles you find useful, etc.)

Having your blog run on automatic still requires you to put in work if you want to build a highly-valuable, community-driven blog. It sounds like a lot of work, but if you stick to the tips here you’ll have your posts written and ready to promote days before it’s time to post, which frees you up to handle other things.

How about you? Do you have your own, special routine that you follow for blogging? What have you found that works best?

(Up next in Part 4: R is for Repurposing your content and T is for Traffic Analytics)

BTW: Pam has been posting all week on the Marketing Mix Blog too. Check out “No More One Night Stands” and “Why Trading Services Can Bite the Big One.”