In Part 1 of this blog post outlining my S.M.A.R.T. routine, I covered “S is for Systematizing” and listed some tactics (by John Jantsch) that I have adopted for systematizing my social media routine.
In Part 2, “M is for Monitoring” I shared some tools for monitoring your social media presence.
Part 3 was all about automating your blog posts and tweets.
This is Part 4 (one more to go) and today I’m going to talk about how to offer your content in new ways by using material you’ve already written (Part 5 will address methods for analyzing your traffic.)
R is for REPURPOSE YOUR CONTENT
If you’re afraid you may get stuck for new ideas, staring at a blank screen hoping that a topic will somehow magically infiltrate your mind, here are some ways to repurpose your content.
What is repurposing? When it refers to online copy, it means taking intellectual property you have created and using it in a different way, sometimes by altering it, and sometimes not. Some ideas that business writer and strategist Aaron Hoos gives on his blog are:
- Package it together with other thematic material from your blog or website as an ebook.
- Get together with a colleague and write an article or report with each of you giving your thoughts on the content.
- Break it up into something with step-by-step instructions and write it as a guide.
- Outline the problem in greater detail and give it a formal spin to make it into a white paper.
- Create resources and checklists that might assist a reader to follow through on what you’ve written and call it a toolkit.
- Break it up into a handful of lessons – perhaps each step is one lesson or run through it in increasingly deeper “passes” – as an e-course and deliver through a site like Prfessor.com
- Break it down into 140 character concepts and write a series of tweets about it.
- Write it as a single blog or as a series of blogs (like this one).
- Write it as an article or as a series of articles to distribute through an article distribution site.
- Record it as a speech and make it available as an MP3 or the first episode of a podcast.
- Video yourself reading it or talking about it and post it on YouTube.
Why would you want to repurpose your content? There are a number of benefits, not the least of which is it can help you reach a wider audience with your message. It usually does not require a lot of extra time, expense or additional effort because the content itself already exists, just in a different format.
How are you maximizing the material that you create to spread the word about your services?