A S.M.A.R.T. routine for social media (Part 5)

Pam SaxonIf you’ve been following this series, you know that so far we’ve covered:

  1. S: Systematize your routine
  2. M: Monitor your presence in 10 minutes (or less)
  3. A: Automate your blog posts and tweets
  4. R: Repurpose your content

For #5, T is for TRAFFIC ANALYTICS
Traffic is the name of the game and is the whole reason we’re writing, right?

In his post, “How to get traffic for your blog,” Seth Godin creates a laundry list of ideas for creating more traffic.

And Denise Wakeman writes on Ezine Articles about “16 ways to drive traffic to your site.” But what I want to discuss here is the art of *analyzing* your traffic results.

There are many paid and non-paid sites out there for analyzing traffic, but the one you MUST have is Google Analytics. And it’s FREE so there’s no excuse not to.

But how do you read the data once it starts coming in?

1. First and foremost, educate yourself. Google has loads of information available on reading and interpreting their analytics tools.
2. Check Frequently. You can set your analytics report to be emailed to you daily, weekly or monthly. Or, better yet, you can go straight to the source. Checking frequently (I suggest this means “daily”) will allow you to see when something has changed drastically, so you can adapt more readily. You may not understand the “why,” but eventually trends will become more clear so you can leverage them.
3. Recognize patterns. This is probably the most important factor in reading analytics. Once you notice patterns, then you can start to see more deeply into its meanings. For example, you have a new music software review blog that sees a huge influx on Mondays – because that is when the major music software blogs announce updates to their latest versions. This demonstrates the power of understanding and then leveraging patterns.
4. Evolve constantly. Once you have the data, how do you convert it into strategy? This is the part most people fail to utilize with their analytics results. Taking the above example one step further, if you know everyone is coming to your blog on Mondays, it makes sense to release your content on Mondays. It sounds so simple, but it is one that can drastically increase your traffic.

Truth be told, there is much more here in this series than you need, and not everything will work for everybody. My main intention is to help you to see that social media doesn’t have to eat up all of your time.

And you know what? There’s no right or wrong way to do it. Nobody’s keeping score. The important thing is to find what works for you, and stick with it. Your clients will thank you, and your fans will adore you.

What does work for you? Do you have other examples to share?

T is for TRAFFIC ANALYTICS

Traffic is the name of the game and is the whole reason we’re writing, right? In his post, “How to get traffic for your blog,” Seth Godin creates a laundry list of ideas for creating more traffic. And Denise Wakeman writes on Ezine Articles about 16 ways to drive traffic to your site. But what I want to discuss here is the art of *analyzing* your traffic results.

There are many paid and non-paid sites out there for analyzing traffic, but the one you MUST have is Google Analytics. And it’s FREE. So, how do you read the data, once it starts coming in?

1. First and foremost, educate yourself. Google has loads of information available on reading and interpreting their analytics tools.

2. Check Frequently. You can set your analytics report to be emailed to you daily, weekly or monthly. Or, better yet, you can go straight to the source. Checking frequently (I suggest this means “daily”) will allow you to see when something has changed drastically, so you can adapt more readily. You may not understand the “why”, but eventually trends will become more clear so you can leverage them.

3. Recognize patterns. This is probably the most important factor in reading analytics. Once you notice patterns, then you can start to see more deeply into its meanings. For example you have a new music software review blog that sees a huge influx on Mondays – because that is when the major music software blogs announce updates to their latest versions. This demonstrates the power of understanding and then leveraging patterns.

4. Evolve constantly. Once you have the data, how do you convert it into strategy? This is the part most people fail to utilize with their analytics results. Taking the above example one step further, if you know everyone is coming to your blog on Mondays, it makes sense to release your content on Mondays. It sounds so simple, but it is one that can drastically increase your traffic.

Truth be told, there is much more here in these three parts than you need, and not everything will work for everybody. My main intention is to help you to see that social media doesn’t have to eat up all of your time.

And you know what? There’s no right or wrong way to do it. Nobody’s keeping score. The important thing is to find what works for you, and stick with it. Your clients will thank you, and your fans will adore you.

Thoughts?

3 thoughts on “A S.M.A.R.T. routine for social media (Part 5)

  1. evan austin

    Pam, thanks so much for this whole series! Very informative…i’ve just created a condensed “cheat sheet” version for myself of the main points. i admit that i cringed at the idea of automation (point A), but your treatment and recommendations on the topic don’t lose the humanity that is the core of SOCIAL media.

    Thanks again!

  2. Pamela Saxon

    Evan, thanks so much for posting your response! I’m very happy that the “automation” points still come off as human, because that is what we are. If we lose that aspect of social media, then it’s no better than the spam we get in our inbox, is it? I totally agree with you.

    I really enjoyed writing this series, and I have to admit I have fallen off the wagon from time to time, especially when work is busy and I’m spending most of my time tending to my clients. During those times, I find this routine to be essential. I’d love to hear your and others’ feedback on how to make it even better!

  3. Pingback: Using Social Media For Your Business - Marketing Strategy Tips - HubSpot | d(e)sign: graphics by evan austin

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