A Tip for Finding and Reaching the Right Prospects

I have to share a testimonial I got from a creative freelancer who attended the latest CFC webcast, Finding and Reaching the Right Prospects.

"It was magnificent! I can't believe you packed that much into only one hour. Thanks for walking us through the strategies we can reliably use to get better business. Thanks for all the great resources and ideas for mining the web for useful information and target-industry contacts."
Patrice Robertie,
Acorn Advertising.

There were so many more examples of target markets I could have included in that webcast. In fact, one I didn't have time to go more deeply into is referral sources for creatives, in particular, PR firms.

More and more of my clients are nurturing partnerships with PR firms, especially ones that focus on their target market. These PR firms bring them in on the creative aspects of the projects (writing, design, web) because they don't do it themselves.

This is an especially good way for creatives to find good prospects with budgets (sometimes really healthy ones!); because any company who is already paying a retainer to a PR firm has money to spend on creative. So, in essence, the PR firm is qualifying your market for you.
(More of this type of juicy info here: http://www.howbookstore.com/product/right-prospects )

So check out the Public Relations Society of America and see if there is a local chapter near you. Get involved and develop your own partnerships.

Anyone out there doing this already? If so, what suggestions do you have to offer?

One thought on “A Tip for Finding and Reaching the Right Prospects

  1. Jim Schakenbach

    Great point. If you’re a writer or designer, I’d expand it further and add advertising and marcom agencies and web developers. As a freelance writer specializing in technology accounts, I get a lot of business from web developers because A) they’re developers, not content writers and B) technology accounts such as bioscience, medical device mfg., telecommunications, software, etc. are even more problematic for them because they often don’t understand the industry or audience they have to design for.