Whether you are new to the social marketing world or not, I’m sure you’ve wondered about the best times to post on social networks.
When is the best time to tweet? When is the best time to post on Facebook? When is the best time to +1, pin, and check into whatever social network your business is a part of? Sound familiar?
We’ve been doing this for a while for our own business and for a few of our savvy social clients, so it is almost second nature to us. But with the need to be even more personal and relevant, nothing resonates more clearly to potential clients than connecting and interacting directly with you. So I decided a quick and easy reference guide would be a great place to start!
I do, however, highly encourage YOU to do further research because every industry and geographic location will have specific nuances. So as you review the below quick guide and list, please take it a bit further so you have the very best times to post socially with the most relevant information pertaining to your business, industry and/or target market when compiling your social media campaigns.
And then do that research periodically throughout the year. Yes, like anything viral, things change, but for now, here you go:
- Best times: 1pm to 4pm
- Peak time: Wednesday at 3pm
- Worst Time: 8pm to 8am
Remember: Save time, don’t post on weekends, fewer people will see them.
- Best times: 1pm to 3pm
- Peak Time: Monday through Thursday
- Worst times: 8pm to 9am
- Remember: Avoid posting after 3pm on Fridays.
- Best times: 7am to 9am and 5pm to 6pm
- Peak Time: Tuesday through Thursday
- Worst times: 10pm to 6am
- Remember: Avoid posting on Mondays and Fridays.
- Best times: 9am to 11am
- Peak Time: During regular working hours
- Worst times: 6pm to 8am
- Remember: Avoid posting in the evenings.
- Best times: 2pm to 4pm and 8pm to 1am
- Peak Time: Saturday mornings
- Worst times: 5pm to 7pm
- Remember: Avoid posting during late afternoon.
Again, this is a general place to start. If you are interested in a truly personal, social marketing schedule specific to your business, I suggest:
- Don’t jump into all the above networks at once. It could be overwhelming and hurt your company’s branding. Plus, you probably don’t need to anyway.
- Research the social networks your target market is utilizing. This will help you narrow down the social networks you need to be a part of and which you DON’T!
- Research the social networks your competition is using and when they are posting, pinning and delivering information. It will give you greater insight into what works in your industry and location.
- Don’t half-ass it. Starting your social marketing campaign on the wrong foot, communicating the wrong message or mismanaging social outreach can be detrimental to your company. It is better to not communicate on any social network if you don’t know what you are doing.
- Get professional help if its overwhelming or you just don’t have the time to oversee your company’s social marketing campaign! Find a reputable marketing partner that will get to know you, your brand and be able to help communicate your message to help build your company. That is how we partner with our clients.
Hopefully this helps point you in the right direction for the best times to post on social networks. If you’ve started already, let me know what is working for you and your company.