I can give you a thousand examples of how being Green can actually SAVE you money but I have to relate an experience that provided me with a prime example this week. One of the basic principles of being a positive force for the environment is to not create waste.
Well, thinking this through, I created my business cards to complement my brand and to use minimal amounts of ink. On my card I listed the relevant information, name, services, website, email and phone number. I then ordered 1,000 cards expecting them to last me for the next year or two.
I had been using my personal cell phone as my work phone for sheer convenience and it was the cheapest option. I decided I couldn’t handle my clients calling me all hours of the night and especially those that knew it was my cell phone would treat it like a lifeline making last minute requests or starting the barrage of calls at 5am. With a new phone number I looked at updating my website, my social media pages, and my various search listings.
Then I examined those pesky business cards. Potential suggestions involved using stickers to cover the number, scratching out and changing or ordering new ones. Unfortunately stickers were too large and I didn’t like the lack of professionalism from scratched out cards.
I ordered new ones. 900 cards are now waste.
When you design your cards and letterhead, take this into consideration.
- Do you change numbers or phone companies frequently?
- Do your clients even need it? I know plenty of freelancers who are accessible only through email.
- Do you plan on moving soon or relocating your business?
- How many do you give out and is the turn over low enough to worry?
Think it through very carefully as it can be an expensive mistake and not good for the environment. For a freelancers who are starting out and still trying to iron out their office procedures, there is a good chance that less is more (and will let you change your numbers or business address without making all new materials!)
While I was forced to buy new business cards I am also presenting a workshop that requires me hand-making paper from pulp that will consist of my old business cards. Thankfully the cards will be recycled and turned into the covers of sketchbooks for fledgling designers.
Anyone else dealing with this?