Creating Your Personal Brand

Ilise Benun on your online marketing planPersonal branding is one of the biggest challenges for freelancers.

How do you differentiate yourself from all those other freelancers who say they do what you do?

Here’s one way: freelancer, Martha Retallick, (whom I wrote about because of her incredible attitude toward marketing) has written a robust article with 10 simple steps and lots of examples.

It’s called, “10 Steps to Creating Your Freelance Brand Personality” and here’s Step 1: Decide what part of your personality you wish to showcase in your brand.

Read the article here.