Do You Have Your New Year’s Cards Ready?

Alisa BonsignoreEvery year, around January 1, I send a handwritten card to my clients, thanking them for their business in the previous year, and wishing them a happy, healthy and prosperous new year.

You’d be surprised by how few people do this.

When I worked in my corporate job, we would get lots of cards from vendors: all came in December, all were generic seasons-greetings-lest-we-offend-someone cards, and none came with a handwritten note. They would arrive by the dozens, particularly around mid-month, and they would be tossed away the same day.

When I switched to full-time freelance, I decided to stand out from the crowd. All of my cards have a new year’s theme of prosperity and celebration. All of my cards arrive early in the new year when people are rested and recovered from the holiday hubbub. All of my cards include a handwritten note. And in years where I couldn’t quite pull it together to come up with a cool card design, I’ve simply sent a note on high-quality paper from Crane & Co. or Papyrus. It’s an easy way to let clients know that I’m thinking of them, and that I appreciate them more than a generic card could say.

How do you communicate with your clients during the holiday season?

BTW: Some of our very own creative freelancers are selling their own designed cards, including Heather Parlato. Check hers out here and if you have some for sale, promote yourself in the comments!

5 thoughts on “Do You Have Your New Year’s Cards Ready?

  1. lidia varesco design

    I totally agree with you, Alisa… in fact, I just wrote an article for a small business blog on this very topic!

    I have a client who has been sending a New Year card for the last 10 years. Recently, I decided to follow suit. Honestly, it began out of necessity (December is usually busy), but I agree that it’s more effective — and less stressful.

    One of the points I made in my article was about including a handwritten note. Personally, I’ve always done this, but I’m always pleasantly surprised when I receive a card from a client with a personal note or signed by the entire team.

    Thanks for encouraging handwritten communications!

    I’m selling personalized holiday cards in my greeting card shop:

    I also have holiday cards on Etsy (lsvgalleria):

    Thanks for the opportunity to share.

  2. Jill Hoffman

    I totally agree with this too. Last year, I did the same thing and sent out New Year cards and a small token instead of Holiday cards and people noticed and it definitely stood out. This year, I also decided to send Thanksgiving wishes to some of my best clients and that made an impression. I think any way you can positively differentiate yourself is a great thing. Thanks for sharing.

  3. Stephanie Cockerl

    I have been doing this off and on for years. Since I was stuck home yesterday due to the storm, I reviewed my lists and sent out New Year’s Cards to clients.