You’d be surprised by how few people do this.
When I worked in my corporate job, we would get lots of cards from vendors: all came in December, all were generic seasons-greetings-lest-we-offend-someone cards, and none came with a handwritten note. They would arrive by the dozens, particularly around mid-month, and they would be tossed away the same day.
When I switched to full-time freelance, I decided to stand out from the crowd. All of my cards have a new year’s theme of prosperity and celebration. All of my cards arrive early in the new year when people are rested and recovered from the holiday hubbub. All of my cards include a handwritten note. And in years where I couldn’t quite pull it together to come up with a cool card design, I’ve simply sent a note on high-quality paper from Crane & Co. or Papyrus. It’s an easy way to let clients know that I’m thinking of them, and that I appreciate them more than a generic card could say.
How do you communicate with your clients during the holiday season?