Evolution of your promo materials

As part of the research for my new article on the evolution of a creative business, “From Start to Smart,” coming out in the September edition of HOW, I asked (my Facebook “friends”), “What did you do early on that you don’t need to do anymore?”

Designer, Heather Parlato wrote: “I no longer push promotion so Heather Parlatohard. I used to create all kinds of leave-behinds and postcards, and try to gain recognition with a general audience. Instead, I learned that it’s more fulfilling and worthwhile to promote with content, so I put energy into my site, guest-blogging, and creating events people want to attend instead. It’s turned promotion into activities I also enjoy.”

What did you do early on that you don’t do anymore?

Watch the evolution of 3 creative businesses in my DesignCast on Thursday, August 18th at 4PM.

5 thoughts on “Evolution of your promo materials

  1. heather parlato

    hey, i thought i was following a link someone else’s advice! ha ha ha, thanks ilise! i should take my own and get on that blog post that’s due today.

    what’s funny about this is that all that writing made me think about doing more of it, including offering writing as a service. the next thing you know, i’m saying yes to 2 clients asking about content development. so, i added a section on content development and event producing to my portfolio–why not!?

  2. Jim Lewis

    I stopped pushing so hard and started trusting myself to relax into what I love to do. There are so many things we can do, but why stress? Do what you love and are good at and trust in that goodness to carry the day. Know you are loved & talented, no ego but it’s true, rest in the love and spread it around.

  3. Randy Gunter

    I’m not sure about this…as an agency owner who is currently looking for freelancers, I don’t have a lot of time to go looking for help. A good promo piece in my hands could turn into a lot of work for the right person right now. (It could easily be electronic in nature, but it still has to find me instead of me finding it.)

  4. Karen Parry

    I think a personal, targeted note via email or snail mail or telephone call to “catch up” with past clients works well, but on the odd occasion a promo piece could work too. The important thing is to keep the communication.

    But it so often just comes down to timing – rather the “luck” of it – that you contacted them just when they had a project. But of course if you didn’t reach out, there is less chance of this “luck” coming your way.