Finding the Right Clients for Your Designs

Any creative knows that finding the right clients for your brilliantly crafted designs is more than half the battle. It’s too often that something you’ve built with blood, sweat and tears ends up falling down the rabbit hole of the internet, and no Google search in the world will welcome it into the top ten results. So what’s a designer to do?

Well, there are many options, but it’s a solid bet that finding the right clients means you can learn to seduce them and discover the right places to display your projects with pride. This might take a little digging (read: stalking). Ask yourself a few questions: Where does your ideal client hang out on the internet? Where does she look for potential clients? What types of projects are likely to catch her eye?

Natalya Zahn HOW Promotion & Marketing Design Awards illustration promotions winner

Natalya Zahn’s Dogs & Treats Holiday Gift Box won a merit award in the HOW Promotion & Marketing Design Awards illustration promotions category

It all comes down to figuring out her likes, dislikes and viewing habits. After all, if you can find her, you can market to her. You can promote yourself in front of her. You can get your work in the right place at the right time—internet black hole be damned. It also helps if you have a memorable, engaging project. Finding the right clients is useless if you can’t wow them once you have their attention. That brings up another question: How do you know what types of projects are striking enough to encourage a client to pick up the phone or shoot you an email?

TAXI Canada Ltd. won merit awards in two HOW Promotion & Marketing Design Awards categories

TAXI Canada Ltd. won merit awards in two HOW Promotion & Marketing Design Awards categories (client promotions and photography promotions) for its Edward Pond’s Creative Chef 2012 campaign

With that inquiry in mind, enter my shameless pitch for entering the HOW Promotion and Design Awards. But wait! Before you kick yourself for inadvertently delving into click fodder, consider this: If you want to get hired by a creative firm or tapped by a freelancer in another field, HOW’s audience and your prospective clients are the same people. And by checking out past Promotion & Marketing Design Awards winners, you can easily get a sense of what your work is up against.

Nate Harris HOW Promotion & Marketing Design Awards student winner

Nate Harris’ Mini Portfolio Leave Behind won a merit award in the HOW Promotion & Marketing Design Awards student promotions category.

The showcase of student portfolios, illustrations, photography promotions and more comprise what is essentially the yellow pages for graphic designers looking to collaborate on large-scale projects.  In fact, many design programs, including Philadelphia University, actually require their students to enter this competition. So creative firms looking to call on the best and brightest right out of school, take note. The best part is that this competition, perhaps more than any other, highlights what creatives can do when they want to get noticed. The results are as wild, fun and engaging as you’d imagine.

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If I’ve convinced you that this competition will mean finding the right clients for your designs, enter today. It’s the last day for the early bird registration deadline. After all, why pay more for this great opportunity?

 

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