Last week on the PhotoShelter blog, there was a great post on how 4 photographers fit social media into their work flow. Here’s an excerpt and a link:
Every photographer is different. Each has his/her own unique mix of specialties, client types, marketing approaches, and workflow processes. Because everyone is different, it can be a challenge for some people to figure out if social media marketing will be a worthwhile activity for them.
Although social media is a “free” marketing activity, meaning it doesn’t require cash out of your pocket, it does require a plan, dedication, and some time and effort.
I decided to interview a 4 uniquely different photographers who are finding marketing success with social media – each in their own way. I wanted to get an idea of their overall “plan”, and the workflow that they’ve developed to help them succeed.