Getting Clients Through LinkedIn (part 2)

More Linked In Tips from yesterday’s post, How To Get Clients On LinkedIn.

There are so many features and tools on LinkedIn, it’s important to know which to focus on. In addition to your profile, (see yesterday’s post for what to focus on there), here are more areas that deserve your attention if you’re going to use it effectively.

  1. Your Connections: the people you know — that is, your network, which you should always be growing. You can add people you know to your network — and people you don’t know as well. You can be introduced through an existing connection. You can send “InMail,” though it’s restricted/limited. TIP: Make one new connection per day with someone who can hire you, refer you or help your business.
  2. Groups: Find groups where your prospects hang out, join them and determine which are most active. Then contribute to, and initiate discussions within, those groups. The best way to find the best groups is to locate your ideal prospect, then check out the groups they belong to. (And check out the Creative Freelancer Conference Group on LinkedIn, where there are always lively discussions and people sharing information.)

For more tips on how to use LinkedIn and the phone to reach out to people you’d like to do business with, check out this post on the Marketing Mix Blog.

Please add your tips here too about how to use groups and how to connect with strangers…we all need to figure this out!

One thought on “Getting Clients Through LinkedIn (part 2)

  1. Alisa Bonsignore

    There are two main types of LinkedIn users: “open networkers” who will connect with anyone who asks, and selective networkers who only connect with people that they know well enough to speak of their work firsthand — a sort of online Rolodex of past colleagues and contacts. If someone rejects your request to connect, it might not be because they’re rejecting you outright, or even that they don’t have a need for your services, but rather because they’re the latter kind of user.

    Groups are important. Group members have contacted me for projects, and have contacted me privately to ask for more information about a topic that I’ve posted about.