I get a fair amount of my business directly from the companies who need it, but over time I’ve learned that my most satisfying work typically comes through third parties. My best prospects are creative agencies—designers, marketing consultants, ad people, and their ilk—and solo professionals serving the same niches.
That’s one of the reasons you see me posting articles here on a regular basis. Even though I don’t get paid to write them, I know they’ll be read by an audience of several thousand people…many of whom are good prospects for my business.
I’ve occasionally been asked why I do this, and if it’s really worth it. To be honest, I’ve asked myself the same question a few times. A few weeks back, I got a generous helping of validation when I posted the article “How (and why) to publish an e-newsletter that works.”
Shortly after the story appeared here on the Creative Freelancer Blog, I received a request to present a webinar on the same topic from a firm that provides training for marketing agencies. Again, this won’t be a paying gig, but it will be an opportunity to get a higher level of exposure to some great prospects with marketing budgets. It may also create passive referrals when the webinar is posted to the archives the firm provides as a resource to its members.
If I close just one sale from all this activity, whether it’s next month, sometime next year, or further down the road, my small investment of time will be repaid many times over. Even if I don’t, I know from experience that regular appearances on this and other blogs have boosted my credibility in the design community, helping to convince buyers I’ve met through other channels to become clients.
I’ll let you know how the webinar goes in a few months (I’d invite you to tune in, but it’s a closed event for the organization’s members only). In the meantime, think about places where you can be guest blogging yourself. Make it a part of your “Marketing Machine” whenever you can, because you never know what doors it will open.
P.S. At the risk of sounding shameless, don’t hold back from blogging if you hate to write. You can always get a good copywriter to help you showcase your creativity in a clear and consistent voice.
Or you can learn how to create your own “content” with Ilise Benun in Marketing Mentor’s latest “Content Marketing Group” — details and next starting dates here.
Tom will be at the Creative Freelancer Conference this June 21-22 in Boston. Won’t you join him and 600 other freelancers to share stories and learn from each other? Early bird deadline extended to April 30. Details here and register here.
Tom N. Tumbusch writes copy that creates action for creative agencies and Green businesses. He’s a regular contributor to the CFC blog and publishes a free writing tips newsletter each month. His tiny solar-powered corner of the Internet can be found at www.wordstreamcopy.com.