As I teach creative professionals the skills and tools to grow their businesses, I am witness to the way a lack of self confidence prevents designers, writers, photographers and illustrators from pursuing the better (and often bigger) clients with real budgets.
I will elaborate on that epiphany in Monday’s free webcast, Start NOW: Your 2011 Marketing Plan and the steps it takes to develop self confidence. (Dyana Valentine will weigh in on this too and she’s learned a thing or two about confidence.)
Because without self confidence, you can’t do what it takes to grow a business, from the internally focused goal-setting, to the externally focused networking and direct outreach and, beyond that, positioning yourself as an “expert.”
In the meantime, listen for the confidence in Pam Saxon’s voice (of Saxon Design). I interviewed Pam recently and she wrote to me last week that she’s averaging 1 new client and 3 new leads every week as a result of her marketing plan. Read more and link to that interview here.