If you want to get interactive work…

Ilise Benun on your online marketing planthen your “blurb” (a.k.a. elevator pitch) must make that clear.

One formula that works when it comes to answering the question, “What do you do?” is this:

Who you help + what they get.

Here’s an example: “I work with energy companies to make sure their messaging is crystal clear.”

If you want interactive work, adjust your blurb to mention specifically the digital or interactive services you offer. In fact, mention them first and see if that grabs your prospect’s attention.

  • If you’re a designer, talk about designing web sites or WordPress or mobile apps or responsive sites or whatever is trendiest at the moment (because that’s what they’ll think they need).
  • If you’re a writer, talk about writing for the web or creating content.
  • If you’re an illustrator, talk about the various uses of digital illustration.
  • If you’re a photographer, talk about retouching and the use of video on web sites.
  • If you’re a marketing strategist, talk about the latest online marketing tools.

The point is: include digital in your blurb so you don’t inadvertently alienate those who are looking for it.

So the blurb above could be modified as:

“I work with energy companies to make sure their messaging is crystal clear, especially on mobile devices and apps.”

Even if you’re not an “expert” yet, talk about “moving in that direction” or “doing more and more web work” or “exploring web and app design” (or writing).

Otherwise, they may assume you don’t do it.

Anyone doing this?

BTW: For more on developing a successful online marketing plan, check out my “independent study” program.

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