Is Your “About” Page a Failure?

On the PhotoShelter blog (one of our partners), there’s a great post about “About” pages.

Just about every person with a website has an “About” or “Bio” page on their website. This is the space dedicated to getting everyone really excited about you. I read these pages all the time and I’ve come to the conclusion that the majority of these pages are a complete failure.

An “About” page should quickly and easily supply the basic information about you, your services, and your specialties. When people arrive at this page, that’s usually what they are looking for.

If you’re looking for a few friendly suggestions, read on…

BTW: Check out the webcast, Marketing-Smart Web Sites, which is part of the Creative Freelancer Marketing Bootcamp Series.

COMMENT