LinkedIn Success Story

Ilise BenunThis Thursday and Friday I will be in Grand Rapids, Michigan giving a talk at the Kendall School of Art and Design (one of the sessions is open to the public so if you’re nearby, come on down!).

How did I get this gig? They found me on LinkedIn.

More and more, people are using the filter that LinkedIn represents to find resources: creatives to hire and presenters to speak, to name just a few. To get found, you need to contribute; whether you start a discussion or simply answer questions, what’s important is adding something to the conversation to show what you know and how you think.

I know it’s challenging to fit all the social media tools into your toolkit, but for business, this is an important one.

How are you using LinkedIn? Any success stories to share?