For Marketing Monday (tell us what you’re doing today in the comments), here are a few excellent LinkedIn Tips from Robert Lee Brewer, editor over at Writer’s Market. They’re ostensibly for writers, but I think they apply to all of us creative professionals.
- Tailor your profile to the visitor. It’s easy to make me-centric profiles on social networks, because they’re asking questions about you. However, remember that these descriptions are more beneficial to you if you’re filling them out for the prospective connections you can make on social networking sites. As such…
- Update your profile regularly with useful content. You can feed blog posts into your profile easily, and that will keep your profile active. You can also update your status by feeding in tweets or Facebook updates, but I refrain from doing that myself. My reasoning is that my updates are slightly different for each place. However, I can make meaningful tweets and LinkedIn status updates simultaneously by simply adding an #in hashtag to the tweet in question.
- Join (and participate) in groups. Heck, start your own group if you feel so inclined. Of course, participating in groups will require an extra level of engagement with the site, so this last tip is more an extra credit assignment for those who want to unlock the full potential of LinkedIn.
BTW: This Friday — April 1 — is the early-bird deadline for the Creative Freelancer Conference (to be held June 23-24 in Chicago). Details and registration here.