One of the suggestions that came from the post-conference survey was to include a session on “Marketing 101” — not for your own marketing purposes but to learn about corporate marketing for your clients.
Because no matter what kind of freelancer or creative professional you are, and no matter what type of industry or sector your clients are in, most of what you do supports your clients’ marketing efforts, right?
And more and more, as things change and quickly, the better you are as a marketing resource, the more value you bring to your clients.
So to further your own learning, here are a few resources I like:
- ClickZ: http://www.clickz.com/
- MarketingProfs: http://www.marketingprofs.com/
- Marketing Sherpa: http://www.marketingsherpa.com/
- Seth Godin: http://sethgodin.com/sg/ (where you get to click on his bald head!)
They all have email newsletters or lists you can sign up for to stay abreast of what they offer.
What about you? What do you read and/or follow? How do you learn about marketing?