Lately, I’ve been offering a new a la carte service of email mentoring — which is essentially answering marketing questions without a full consultation. (If you’re interested in that, email me at firstname.lastname@example.org). Here’s one I got this week:
One of my clients recommended me to another really good prospect that I would love to work with. They have my information and need a designer but haven’t called. I asked my client if she was comfortable giving me the contact’s information so I may reach out to them myself. She did, now what?
This is essentially a question about how to be more active with word of mouth. Because even when people recommend you, if you don’t hear from the prospect, it does you no good! What can you do to proactively follow up on word of mouth prospects?
I would call and refer first to the person who make the connection. “This is (your name) and So-and-So gave me your contact info and said you were looking for a designer. I believe she even gave you my name. So I wanted to follow up and find out more about what you need and whether you’d like to see some samples.”
If you don’t reach her, you can also send the same message via email. Be sure to highlight what you’ve done for the referring client.
That was my answer…what would be yours? What have you done that’s worked in this type of situation?