My two favorite marketing tools for 2011

Ilise BenunI don’t know about you but one of my favorite things about the holiday season is the way things slow down so I can start to seriously reflect on next year. Here is one thought that has been brewing so far….

I see so many creative services being co-opted by either outsourcing or computers that it seems the only way to set yourself apart from the competition is with your brainpower: that is your creativity and your strategic thinking.

That’s why my two favorite marketing tools for 2011 are networking and thought leadership (i.e. positioning yourself as an expert). I wrote a short piece on why and how for the Parse blog last week. Read it here.

And if you haven’t yet started to plan your marketing for 2011, get started today with the 2011 Marketing Mentor Marketing Plan + Calendar (with the new eCalendar bonus that syncs with your iCal and other electronic calendars).