What on earth do tomatoes have to do with networking?
It’s that time of year where in order to keep up with the onslaught of tomatoes, we need to be eating about three per person per day. We were doing ok until my husband went out of town in the midst of a tomato-ripening heatwave. I was suddenly faced with 26 fully ripe beauties and not enough people to eat them. So I took a picture of my morning harvest and posted it to my Facebook account, offering them to friends.
Within minutes, the replies and direct messages started pouring in; two were completely unexpected. “Hey,” one said. “I’ll take half a dozen, but your post reminded me that I also wanted to talk to you about a project.” Another emailed to suggest that we meet for coffee to talk about her company’s marketing plans for 2010 and beyond, and how I could fit into those plans.
I’ve long been a fan of finding reasons to get in touch with current and previous clients. A few times a year I use the “vacation ping,” notifying them that I’ll be out of town for a couple of days. I get responses from as many as five clients who say, “Hey, that reminds me….” These are the people who may not want to subscribe to your newsletter or sign up for notifications about blog posts, but would never reject a quick, personalized email from you. It’s a great way to unobtrusively touch the people that you’ve worked with and remind them that you’re there, without feeling like a sales pitch. Little did I know that offering tomatoes would work in the same way.
How do you remind clients that you’re out there?
Listen to BTW: [audio:http://iliseb.audioacrobat.com/download/3c9e6eea-1f88-42cf-5e5d-e6a93b981ee7.mp3]
Check out a similar post, It Doesn’t Matter What You Send, about email newsletters.