From the Strictly Business blog (an excellent resource from ASMP), here’s a post by photographer, Jim Cavanaugh, in which he explains exactly how he uses LinkedIn to build his network and find new clients. He writes, “This powerful social networking tool has allowed me to add close to 500 new contacts in the last three months!”
LinkedIn has become my most important tool for identifying new clients. While not as popular or user friendly as facebook, LinkedIn has a different culture and is much more about business.
Every time I have a new person “link in” with me in LinkedIn, I will add their e-mail address to my Constant Contact mail list. I will also add the person and their company information to my database. I look up and bookmark their company website and review it to learn more about their company and how they use photography to tell their story. All of this information is available on their profile page.
I will also send them a brief introductory letter thanking them for adding me to their LinkedIn network and telling them a little about my company. Along with the letter, I include a mini portfolio of five (5) 6”x9” promo cards. This is followed up a few days later with a phone call to introduce myself and learn more about them. The end goal is a portfolio presentation. (Read the rest here.)
Anyone doing this too? Other techniques to add?
BTW: be sure to join the Creative Freelancer Conference LinkedIn Group here — another excellent resource for sharing information and getting your questions answered.