Self Promotion for Graphic Design & Designers

Graphic design self-promotion tools are essential for all design professionals. But how do you come up with new and unique self-promotion tactics? Or how do you help your design clients achieve their mission through dynamic self-promotion design? Find tips and advice to help elevate you to a self-promo pro. See how by effectively marketing your graphic, web design business, you can experience positive results.

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Holiday listening: Top 8 CFBC #podcasts of 2014

CFBC/HOW Design Live only happens once a year, but it’s the gift that keeps on giving! Check out the most popular podcasts from 2014 featuring HOWLive speakers: Creating a Business Action Plan – with HOWLive/CFBC speaker, Corwin Hiebert Pricing as an intimate act – with HOWLive/CFBC speaker, Jason Blumer Surviving as a creative pro...

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Don’t start an email newsletter unless…

A consistent email newsletter can be a wonderful way to engage clients and prospects, and even land new projects! But the key word is consistency. Sending an email newsletter every now and then can actually send a message that says: “Hey, I’m just letting you know that I’m inconsistent.” Nobody wants to send that...

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How to Turn Your Gorilla Client into a Monkey

Don’t get me wrong. I like gorillas and monkeys too, but when it comes to business, it’s smart to keep a close eye on how your gross profits are divided up amongst your client roster. Any client that is 20% or more of your gross profits (fee + mark up) is a gorilla client. A...

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Your First Promotional Materials as a Freelancer

There’s so much you don’t know when you first start your own creative business, whether you dive in with a plan (or without) or are nudged by outside forces. Beyond the nuts and bolts of running a business, you don’t know whether you have hidden talents for managing others or whether dormant genes for...