23 Praiseworthy Promo Designs

The Promotion & Marketing Design Awards is HOW’s longest-running competition. As such, the promotion and marketing issues of HOW magazine over the years have housed the work of design firms both big and small, of creatives both young and seasoned, and of designers both famed and lesser-known.

Flipping through some past issues recently, we thought it’d be fun to showcase the work of some of HOW’s past winners. The design champions spotlighted here—from Louise Fili, Sagmeister, Mucca Design, Jessica Hische and Pentagram to MailChimp, Facebook and students from Tyler School of Art—were all recognized for achieving excellence in their promotion and marketing design.

These are the promo design champions of years past. Become one of today’s design champions. Enter your best promo work—whether it’s an invitation you designed for a friend’s wedding, a client-commissioned poster or a website promoting your business—by the extended deadline of April 24.

23 Award-Winning Promo Designs From Designers You Know & Some You Don’t

SVA Senior Library by Louise Fili

promo design by louise fili promo design by louise fili

Promotion & Marketing Design Awards Category:  Client Promotions
Year: 2011
Creative Team: Louise Fili, John Passafiume, Dana Tanamachi, Lou Manna
Client: School of Visual Arts


Anni Kuan Mailer by Sagmeister Inc. (now Sagmeister & Walsh)

promo design

Promotion & Marketing Design Awards Category: Client Promotions
Year: 2009
Creative Team: Stefan Sagmeister, Mark Pernice
Client: Anni Kuan


The Twelve Days of Christmas Postcards by Jessica Hische

promo design

Promotion & Marketing Design Awards Category: Illustrator/Photographer Promotions
Year: 2007
Creative Team: Jessica Hische


What Will You Gain When You Lose? by Leo Burnett Chicago

Promotion & Marketing Design Awards Category:  Client Promotions
Year: 2011
Creative Team: Jason McKean, Katharine Walker, Nomoco, Julie Karnes, Jane Koh
Client: Kellogg’s, Special K


donacone by Adam Badlotto, Maja Buljovcic and Chris Johnston

student promo design

Promotion & Marketing Design Awards Category: Student Promotions
Year: 2010
School: Florida Atlantic University
Instructor: Tammy Knipp


Food for Thought by Mucca Design

promo design by mucca

Promotion & Marketing Design Awards Category:  Pro-Bono Promotions
Year: 2010
Creative Team: Matteo Bologna, Melissa Chang
Client: Cooke Center for Learning and Development


Swatch Promo by Danielle Lee Kroll

(Kroll, a student at the time, took home Best of Show in 2009!)

promo design

Promotion & Marketing Design Awards Category: Student Promotions
Year: 2009
School: Tyler School of Art
Instructor: Kelly Holohan


Willoughby 30th Anniversary by Willoughby Design

promo design promo design

Promotion & Marketing Design Awards Category: Designer Promotions
Year: 2009
Creative Team: Ann Willoughby, Nicole Satterwhite, Megan Semrick


Nordstrom National Magazine Ads by Nordstrom

promo design posters

Promotion & Marketing Design Awards Category:  Client Promotions
Year: 2010
Creative Team: Denise Carrillo, Ruben Toledo, Ruven Afanador


Lost Posters by Mattson Creative

award-winning promo design

Promotion & Marketing Design Awards Category:  Designer Promotions
Year: 2010
Creative Team/Client: Ty Mattson


Pentagram Papers 39: Signs by Pentagram

promo designpromo design by Pentagram

Promotion & Marketing Design Awards Category: Designer Promotions
Year: 2009
Creative Team: DJ Stout, Michael O’Brien, Randal Ford


Reform by Josh Higgins

promo design

Promotion & Marketing Design Awards Category: Pro-Bono Promotions
Year: 2009
Client: Manifest Hope: DC


Mayhem Wine Bottle by Leo Burnett Chicago

mayhem

Promotion & Marketing Design Awards Category: Client Promotions
Year: 2012
Creative Team: Jeanie Caggiano, Charley Wickman, Mikal Pittman, Brian Loehr, Alisa Wolfson, Britt Nolan, Susan Credle, Veronica Puc
Client: Allstate


PowerStation Font Release Poster by Michael Doret

promo design poster

Promotion & Marketing Design Awards Category: Designer Promotions
Year: 2007
Client: Alphabet Soup, Type Founders


McIntyre/Galbreath Wedding by Kelley Galbreath Design

promo design

Promotion & Marketing Design Awards Category: Personal Promotions
Year: 2012
Creative Team: Kelley Galbreath, Joe Galbreath


People for Good Campaign by Zulu Alpha Kilo

peopleforgood2_oa-copy

Promotion & Marketing Design Awards Category: Pro-Bono Promotions
Year: 2012
Creative Team: Zak Mroueh, Joseph Bonnici, Sean Ganann, Mark Francolini, Mark Bovey, Mooren Bofill, Sheeren Mroueh, George Ault (English), Martin Belanger (French), Mo Elabi, Whitney Taylor, Jose Silva, Dayle Sheward, Kate Spencer, Eileen Smith, Mark Sherman, Richard Ivey, Giosi Nizzola, Mike Rumble, Mike Sutton, Laura Robinson, Joaquin Arcila, Ritchie Emslie
Client: People for Good


The Maddys by Willoughby Design

promo design

Promotion & Marketing Design Awards Category: Pro-Bono Promotions
Year: 2009
Creative Team: Ann Willoughby, Katy Briggs, Megan Semrick, Jessica McEntire, Ryan Jones
Client: Kansas City Ad Club


Goldsmith Invites by Sussner Design Company

promo design

Promotion & Marketing Design Awards Category: Personal Promotions
Year: 2015


MailChimp Viny Toys by MailChimp

mailchimp promo design

Promotion & Marketing Design Awards Category:  Client Promotions
Year: 2014
Creative Team: Ron Lewis, Justin Pervorse, Super7


Danyo/Kubis Wedding Invitation by Tugboat Printshop

promo design wedding invitation

Promotion & Marketing Design Awards Category: Personal Promotions
Year: 2008
Creative Team: Paul Roden, Valerie Lueth
Clients: Andy Danyo, Dan Kubis


Architecture in Helsinki by Planet Propaganda

promo design

Promotion & Marketing Design Awards Category: Client Promotions
Year: 2008
Creative Team: Kevin Wade, Curtis Jinkins
Client: High Noon Saloon


A Look Back by Facebook

promo design

Promotion & Marketing Design Awards Category:  Miscellaneous
Year: 2014


Stanford Lively Arts Wine Reception by Chen Design Associates

promo design

Promotion & Marketing Design Awards Category: Client Promotions
Year: 2008
Creative Team: Joshua Chen, Max Spector
Client: Stanford Lively Arts


Be a design champion—enter by 11:59pm EST on April 24!

if you’ve created an effective promo for your business or as paid client work, consider entering it into the HOW Promotion & Marketing Design Awards by the extended deadline, April 24. All winners will be published in the Fall 2017 issue of HOW magazine, and the Best of Show winner scores a Big Ticket to HOW Design Live 2018, where they’ll receive a gorgeous trophy on stage. 

This year’s judges—Charles S. Anderson (CSA Design), Maurice Cherry (Lunch), and Yo Santosa (Ferroconcrete)—look forward to seeing your work!

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