Planning Your Promotion Strategy

Consider a promotion strategy as a road map that gets you to your destination by the most direct route, saving you time and money. This map lets you plan your stops, stay on course, and arrive feeling staisfied that you’ve reached your goal and that it’s been a good trip.

With your promotion strategy, the desination is the achievement of your self-promotion goals for the year. Increased name recognition, market positioning, peer recognition, the winning of at least one award, a new client base, a new perception of your business, increased revenues—all of these are legitimate goals for your self-promotion to fulfill. Follow these three steps to reach your goals:

  1. Choose your most important goals.
  2. Set your budget.
  3. Schedule your mailings.
  4. Evaluate the results.