Q4 goal setting to end 2012 with a bang

Ilise Benun on your online marketing planAs we begin Fourth Quarter (Q4), it’s a good time to reflect on how you’re doing.

Take a few minutes today to work on your business. Look back at your 2012 goals and ask yourself these questions:

  • How are you doing?
  • How close are you to your year-end goals?
  • Are your goals quantifiable and trackable?
  • Are they realistic? If not, what isn’t realistic about them?
  • How can you revise them for Q4 to make them more realistic?

And here are a few examples of goals you can add, whether for Q4 or 2013:

  • Get # more new clients.
  • Refine and narrow your target market (by when?).
  • Evaluate your target market and decide (by when?) if it’s viable.
  • Revamp the web site by (when?)
  • Review your web site analytics and improve your Search Engine Optimization

You can add these goals to your marketing plan. And if you don’t have a marketing plan, try the Marketing Mentor Marketing Plan + Calendar. The Start Anytime version is perfect for mid-year planning. And it comes in Beginner and Advanced versions.

There’s also a Independent Study version of my online course, Developing a Successful Online Marketing Plan  available through HOW Design University. (See other Independent Study courses here.)

There is still plenty of time left in 2012 — before things slow down for the holidays — to make some progress in your business and prepare for 2013.